Brew advanced and proficient-3G mobile value-added business operation, customization and development-business model

 

Good technology, without the support of a reasonable business model, can only be the toys of scientists or engineers. A major feature of brew is brew's business model, which relies only on a business concept and cannot generate a business model. The core of brew's business model is the distribution, management, and sales of wireless applications.

A business model is a conceptual tool that contains a series of elements and their relationships to clarify the business logic of a specific entity or industry. It describes the value that an enterprise can provide to its customers and the company's internal structure, partner network, and relationship capital (relationship ).
Capital) and other elements to realize (create, sell and deliver) This value and generate sustainable profitability. Here, we can learn about brew's business model from nine elements, as shown in 4-11.

Figure 4-11 nine elements of the Business Model

(1) Value proposition: the value that products and services can provide to consumers. Brew's value proposition is to gain more customers and create more value for customers. In layman's terms, it is "making the cake bigger and sharing profits ". The important attribute of brew's value proposition is accuracy, that is, how to perfectly meet the customer's needs.

(2) target customer
Segments): refers to the target consumer group. The process of defining a consumer group is also called market division.
Segmentation ). Brew's consumer groups include operators, mobile phone manufacturers, and application developers. In fact, brew is the entire mobile value-added business industry chain, that is, brew is used to build the mobile value-added business industry chain.

(3) distribution channels (distribution channels): various channels used to access consumers. Through Traditional sales channels, brew delivers applications and content distribution systems to telecom operators. Through the Internet, brew distributes application execution environments and development tools to mobile phone manufacturers and applications or content developers; for various value-added mobile services, brew mainly publishes data to end consumers through mobile terminals, mobile phones, and air downloads.

(4) customer relationships: the connection established with the consumer group. Brew makes full use of Internet services, connects various consumer groups by means of external enterprise networking, and provides tools such as customer relationship management and business intelligence.

(5) value configurations: the configuration of resources and activities. Brew provides corresponding resource configuration for each link of the mobile value-added business chain, so that each link can use the corresponding resources, adopt corresponding activities, and create value according to a certain process.

(6) Core capabilities: the competencies and qualifications required by the business model. The core capability of brew business model is to create value with the customer as the core. This is a carrier-led business model that relies on the operator's business model and core capabilities.

(7) Partner Network: a network of partnerships formed between partners to effectively provide value and commercialize it. Brew has a wide range of partners, including operators, mobile phone manufacturers, application developers, and content providers, especially the developer Alliance and the developer community.

(8) cost structure: the currency description of the tools and methods used, including direct cost, indirect cost and economies of scale. Brew is free for mobile phone manufacturers and application developers, greatly reducing the cost structure of the entire mobile value-added business chain. At the same time, the cost structure of brew depends on the cost structure of key resources required by the business model.

(9) revenue model: a way to create wealth through various revenue flows. Brew's modularization and customization both reduce the complexity of implementation and make the income model more elastic. All aspects of the mobile value-added business chain can benefit from this.

 

Brew's business model adheres to the business philosophy that "the success of partners is the success of brew", making mobile value-added services a dynamic ecosystem.