Business intelligence in the real estate industry businessintelligence Introduction

The need for Business intelligence (BI)

With the deepening of enterprise informatization, the requirement of the efficiency, correctness, comprehensiveness and accuracy of the decision-making information is more and more high in the enterprise. However, accompanied by the emergence of a wide range of reports and information islands, at the same time, due to the independence of the system, the efficiency of access to decision-making information and the various system standards, caliber inconsistency has become a key issue affecting enterprises to obtain decision-making information:

A wide range of reports: to solve a large variety of reports, can not quickly, accurately and comprehensively find the needs of business, decision-making and performance information;

Information Island: Independent ERP brings "information island" problem, BI system integrates each ERP system, provides management and decision-maker system, comprehensive, accurate operation, decision-making and performance information;

decision-making information efficiency: through bi means, realize decision information System automation, on the one hand to improve the decision-maker and the management of the efficiency of access to decision-making information, but also to ensure the quality of information.

Control System: on the basis of the existing information, further improve the operation decision-making management system of enterprises, forming a comprehensive and systematic control system of the enterprise value chain.

The purpose of building BI projects

Standard platform: Unified definition of real estate enterprise management Main Line, analysis of topics, reports, dimensions, indicators, statistical caliber and other basic information, improve enterprise Management index system;

Data platform: integrate real estate property sales system, financial system, cost Analysis system, OA system and budget management system to provide data support for enterprise BI application and other data application system, and to integrate new system in future.

Application Platform: The information demand of production enterprise management, decision-making, design corresponding application model, to support the future of the real estate enterprises of various data applications, the establishment of a unified application platform;

User platform: According to the decision-maker and the management of the management of the policy information needs are different, the establishment of a unified user platform based on data security;

Knowledge Transfer: to help decision-makers, management and business units of real estate enterprises to master business Analysis, strategic decision-making and performance management based on commercial intelligence system, and to pass the concept and technology of business intelligence to the information Technology department to meet the demands of business intelligence for sustainable development.

Enterprise High-level application value

Enterprises focus on large-scale efficiency management, BI application to enable senior managers to master the operation of the project in real time, the whole process of tracking monitoring, once the deviation, will be analyzed to identify the root causes of the problem, timely notification of relevant business personnel. High-level BI implements BI applications around long-term planning and short-term planning, execution monitoring, problem analysis, adjustment and other processes to help enterprises successfully deploy a balanced scorecard based on the scope of the requirements to achieve a business management cockpit.

High-level standard application program planning:

High-level BI planning is based on the needs of business optimization, operational management, and strategic decision-making to provide immediate, relevant, and insightful, critical information, even intelligently optimize operations or hints, and make trending predictions for future business information.

Application value of management level at all levels

Business intelligence planning at all levels of management, to help managers at all levels of the real estate industry to make agile response, scientific decision-making and value management in the face of rapid changes in the business environment to help enterprise managers determine the overall business management objectives plan, to ensure that the individual initiative can be maintained at the same time, the governance of the overall synergy effect, To be able to take corrective action in time when daily business activities and plans are biased. In the daily operation management decision-making data speak, whether good or bad, right or wrong, are to take out data, check work, research problems, improve the work, from the collection and analysis of information, according to the law, to find out the regularity, rather than shoot the head of the decision, and gradually set up an efficient, standardized high-level management team.

Basic Data platform Construction first

The important foundation of the high-level data application analysis platform is "the Unified data platform", if cannot adopt the advanced, the mature technology constructs, then cannot develop the good application, those advanced management experience also cannot put into the implementation. In addition, if you can choose a good data platform to introduce a mature solution to the effective organization of data, the data platform can not only provide a "unified data application Analysis platform" service, but also as a real estate enterprise other management system of a common data platform. Therefore, the selection, design and construction of the platform are critical throughout the project.

Integrity-Overall planning

The BI system stores a large number of basic customer information, contract information, financial information, and so on, these are huge wealth for the enterprise. Once the system is built, it will be used as a shared repository for the company-wide use. Therefore, the planning and implementation of the company should be in the unified planning, deployment and guidance of concrete implementation, the integrity of the system must be ensured.

Continuity-Step into the implementation of

A BI system project is a long-term, complex process that lasts a long time. Therefore, in the process of system construction, adopting the strategy of "overall planning and step-up implementation", the system development and production can be carried out in a phased manner under the overall framework of the system, and the continuity and inheritance of the work in each stage can be maintained. This requires that for this project, the continuity and sustainability of the project should be taken into account, whether it is the overall planning of the system, the architecture design, the application planning, the choice of the platform or the staffing.

System Stability and security

For enterprise data platform and data application analysis platform design, stability and security is always a very important principle. The safe, stable and reliable operation of the data system depends on the overall design of the system, the choice of the platform and the quality of the application, and secondly, the recovery mechanism and backup mechanism in special cases must be taken into account to ensure data consistency, completeness and disaster recovery; Strict management system is also an important guarantee of system stability. In addition, the complete authority control mechanism, the consideration of adequate system secrecy measures is also an important factor to ensure security.

Openness and the implementation of

Data platform and data application analysis platform is not an isolated system, therefore, the design of the system should be better open and practical. The system design should consider XX real estate specific network, hardware environment and the status of various related business systems, to ensure that the design and implementation of the system is open, and other systems can be connected to the use of the whole line.

Adaptability and maintainability

System architecture and functions to be easy to expand, with the expansion of business, business model change, data size increase, the system should be able to easily upgrade. In addition, the system should also have greater flexibility, the customer can be customized according to the specific requirements of the system, in terms of customization and query is flexible and convenient features. At the same time, the system should also have a variety of management functions, administrators can easily and easily manage the system, the system for routine maintenance.

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Petter Liu
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Business intelligence in the real estate industry businessintelligence Introduction