Business website planning and online shop development plan planning

Source: Internet
Author: User
Development plan for www.taobaowang.com
1. B2C situation
Three e-commerce models emerged in the 2001 s: B2B, B2C, C2C, B2B Alibaba, HC, and buy MAI. C2C Taobao was the only one, b2C, an e-commerce model between enterprises and consumers, is bound to become one of the most important trade methods of this century due to inherent cost savings. However, under the combination of taxation, price war, logistics, payment, and C2C, b2C has been unable to cheer up!
However, after 2006, B2C was growing wildly, but it was an indisputable fact. The interaction between Web2.0 and e-commerce determines the rational consumption and more loyal customers.
Implementing the informatization development strategy proposed by the 16th CPC National Congress and the requirements for accelerating the development of e-commerce in the third plenary session of the 16th CPC National Congress, the "opinions of the General Office of the State Council on Accelerating the development of e-commerce" was officially announced not long ago. It can be seen from laws and regulations on electronic transactions, credit management, security authentication, online payment, taxation, market access, privacy protection, and information resource management, b2C is a sunrise industry with strong support from the government.
2. B2C must start with profit
C2C is also developing the market through burning money for free. B2B has made a large profit and is very mature. Typical B2C profitable enterprises share the same characteristics:
The fierce price war and high payment costs are two heart diseases of B2C websites. How to successfully circumvent these two points means to take the initiative in the depressed B2C market.
Compared with B2B and C2C platforms, B2C websites have to work harder-not only to make webpages beautiful, but also to keep the customer service phone number 24 hours a day, and have their own inventory and third-party express delivery teams. In this process, you can use taobaowang.com's Level 2 domain name to purchase, display, place an order, express delivery, and pay-as-you-go payment.
With the development of domestic distribution teams and the entry of foreign DHL and other express delivery companies, the bottleneck hindering the development of e-commerce is no longer logistics, but payment.
(1) involved in the virtual market, successfully avoiding the cost pressure caused by payment and other links. For example, locate the cloud network for digital card sales. Without the troubles of logistics, consumers can continue to talk or play games as long as they send money to their websites.
(2) Ctrip, which does not have a logistics distribution link (excluding the air ticket business), has a net profit of $38 million in. Under his guidance, more and more e-commerce entrepreneurs begin to consider virtual services, in order to save the logistics and payment costs of traditional B2C, and make the website profitable quickly.
(3) Business Network for comments and information release, such as I love discount network and bucket network. All are based on providing seller information, attracting consumers to consume, and charging merchant fees as a profit model.
3. How to solve the problem
(1) avoid price wars (solutions to avoid homogeneous competition)
① To avoid Dangdang and excellence, you do not have to consider audiovisual and books.
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