Business Website Promotion method

Promotion | Website promotion

Saw a lot of friends in this area of the article, so I summed up a bit written out.

1. Search Engine Promotion method:
Site dynamic page generated static page, increased the friendliness of search engines and facilitate the search engine crawl.
Site map to try to link to all the main pages.
Content page to add the site's head and bottom, and to appropriately increase the page, keywords related to the chain. This will increase search engine friendliness, and make the structure of the site more clear. The user can easily find what he is getting through the inner chain.
Take this page for example:
(1) page plus the head and bottom of the site
(2) Categories: Public Nutrition Division plus links

(3) Add links to related courses
This promotion way needs to optimize the website itself, on the one hand increases the search engine the friendly degree, on the one hand increases the user's experience and the goodwill degree.

2. Resources cooperation Promotion Method:
Through the website Exchange link, the Exchange advertisement, the content cooperation, the user resources cooperation and so on, has the similar target website to realize mutually promotes the goal.
Use the resources of the website (such as video courseware) to cooperate with the partners, realize the resource sharing, and expand the income together.
Find some traffic equivalent, or content complementary to the site with a similar form of advertising alliances to exchange advertising, content cooperation, increase traffic to each other.
Exchange links with sites of high value for the same type of links. Friendship links do not bring how much traffic, but it is important that it can make the site by the search engine better included. So, when we do friendship links, as far as possible and PR high site links.
This kind of promotion need to have certain resources, and can share some resources with the partner in the content cooperation. High-quality links need to be relevant to our content, influential commercial companies, government agencies, PR high value of the site. If it is to use the form of advertising alliances and partners to sell, promote the need for part of the cost.

3. E-Mail Promotion method
Regular to the existing and potential users of the license to send the website news, preferential information, event announcements and other content.
This method of promotion is mainly for registered or intended customers, can enhance the relationship with customers, improve brand loyalty, increase the accuracy of potential customer positioning.

4. Network Advertisement Promotion method
In the website page plus some to establish the website brand, the product promotion banner, the couplet, the banner and so on advertisement, attracts the visitor to click.
Through the website Advertisement Alliance large area puts on the advertisement, lets the Netizen click, according to the effective clicks the quantity charge. Now basically has CPM (according to effective display billing), CPC (by effective click Billing), CPA (according to effective registered member billing) several forms.
This kind of promotion way one is to the website oneself in the page advertisement material selection, art, propaganda language up and down some kung fu, to achieve the effect of attracting viewers click, and the second is through the Advertising league ads need to consider what kind of billing method, how long to do publicity, put in what area, what kind of site, Of course, there should be a more adequate budget.

5. Dissemination of information dissemination methods
The relevant website promotion information published in the guest book, chat room, online yellow pages, classified ads, forums, blog sites, supply and demand information platform, industry sites.
ebay, Taobao, a beat this kind of platform traffic is very large and free mall, set up a shop sales courseware and left the website address to the customer to their own website.
To the flow of large forums, blogs to send some soft text, hot articles or pictures. Add a watermark to the picture and add your URL to the article, which can also bring a certain amount of traffic.

Baidu know, stick and Sohu say it, Yahoo Knowledge Hall hair Some soft text to promote, these places is the website promotion must go to.

Although this kind of promotion method is relatively stupid, relatively primitive, and need to devote a lot of manpower and energy to do. But the effect is also the most direct.

6. Through the Web site navigation site included.
Web site now a number of navigation stations, and many people will find information through such sites, so through this kind of website promotion will have some effect.

7. Publishing articles in various media
To some of the cooperation of newspapers and periodicals, websites to cast some manuscript, in the article to mention the site, or the site as a case embodied in the lines of the article, so that the site will be more people know.
This promotion method is more difficult, need to have good articles, and to most of the newspapers and magazines, Web site submissions also need to pay a certain fee.

Summary: If the site does not intend to invest too much budget to do the promotion, you can use the 1th, 2, 3, 5, 6 of these ways to promote.
Interested friends can take a look at the global education online this site with me to explore.