Common sense re-talk: Why are registered users

A few days did not surf the internet, news constantly.

First of all, bad news.

The Bo Yi Chih network is closed.

The specific reason is unknown, but it seems to be related to the attitude of the parties concerned. I didn't use its blog, nor did I use its mailbox. Indifferent, armchair. However, my friendship reminds friends, online personal freedom of speech is basically not a big problem, but you have to build a platform for everyone free speech, the problem is large. Of course, if you have bullog nets so cow, also may not have the problem temporarily.

Say another good news.

Ali Baba was born again.

This retrogradation of the cub called Ali Mother. Do not delve into the ethical problems of the father's mother, it is a social problem, does not belong to the IT industry we discuss the situation. Ali mother do is advertising alliance, is a seamless grafting with Taobao. I understand this is Taobao in the "wealth" project stranded after another way to play. Fees, or the hard truth.

Finally said a bad and not bad news.

QQ sells condoms.

In fact, Tencent just launched the site really called "surging", the simple point is that mini blog.

Although the cold of Twitter, and the wind of rice, however, considering that QQ more than 400 million of registered users (400 million this number is how to calculate, please consult MA) and the need to register the convenience (QQ user default registration), estimated meal No, do what, peep crooked these guys will be anxious to eat not sleep well.

The top three messages are hidden behind a common group: registered users.

Bo Yi Chih Network. As the announcement put it: This is the trouble of registered users.

Ali mother. If only Alibaba's revenue pressure, but completely do not meet the needs of registered users, Ali mother is afraid to open anyway.
Surging. The popularity of QQ is obvious to all, the number and quality of registered users decide QQ operation idea and success rate.

The difference is that the registered users of Bo Yi Network is a strong expression of desire of a B-butyl you and I he. Not only did these registered users not bring a profit to the network, they also put it in a hole. Does Bo Yi net do not know "don't talk about the affairs of affairs, only talk about business" is a kind of traditional virtue? Deserve to be tasted bitter.

Ali Mother's approach is very simple, is to seek to Taobao, Alibaba's registered users successfully converted to advertisers, these registered users are businesses, businesses, businesses. I like this direct profit model, not only to comply with the needs of registered users, but also to get a lot of money, praise!

Surging is born, because QQ registered users-these boring economic perfect carrier in the vote, QQ product manager is just capture and adapt to their needs. I don't know how Mr. Ma designed the profit model, and it doesn't add value to value-added services. But even so, it looks good.

That said, the blue-skinned Sima is already clear:

A network platform needs to generate a continuous profit model, registered users will play a key role.

"Register" This behavior, at the basic level, set up the network platform and the link between the user channel;

At the level of the subdivision of the audience to play a threshold role, will be part of the user is unlikely to use the platform to stop outside the door;

At the profitability level, it can help operators to determine and design a profit model that is consistent with the user's needs.

The above mentioned, and then around, it becomes the network platform positioning problem. You locate in what kind of user, should build the platform that conforms to the user needs, provide the service that conforms to the user needs, this actually is a common sense question, stop.

As for how to attract users to register, you guys are very enthusiastic about the recent discussion of "Word-of-mouth marketing", interested friends may wish to pay attention to, perhaps this old method can make your dying old store renewed vitality.