In this morning's meeting, Andy Budd opened the Web user experience conference with some very good insights into what makes a Web site truly memorable for users.
The core of the Budd statement is that other industries are deeply aware of the benefits of a good user experience, and that their experience is good for us to use for the Web:
1. Reliance on First Impressions : The hotel understands this, so a good hotel will be provided in the hotel lobby with a smile, chocolate in your pillow preparation and written instructions.
2. Discovery and attention to detail : Apple has achieved differentiation by considering the details and considering the results applied to the packaging of their products. The result is that their users start taking pictures from the packaging of their ipod, recording.
3. Personalized and customizable matter: Starbucks allows their customers to customize coffee, and Nintendo and other gaming companies also allow users to create their own game roles. Second Lives (Second Life – remark: A game) The company took this idea and took it as a new standard to meet the needs of users and advocate the personalization of users. For web developers, some things are just as simple, such as using a user's name in a Web site's welcome, giving users a feeling of being more popular and liking your site.
4. (Dripfeed your information)-This can be understood as classification or grading. I understand that information cannot be provided to the user at once as a massive shock wave.
So the user will not accept. The best is to have selective and targeted to the user, you can allow users to manipulate their own to select the information they need
For example: Basecamp provides users with video features to choose any video, Yahoo site will use some lightbox (advertising light box) Form to resolve their web page redesign some of the characteristics.
5. Caring for the secular
6. Make him more fun : In some copywriting or operational tips, let the user feel more cordial, more interested in the practice. For example, Moo in the mail they sent to customers will say: Hi, hello host I am small moo, I will follow your instructions to manage ....
Bank websites may find this unprofessional and do not use similar languages. But in fact this way can make your users feel more intimate, with your product will be more happy.
7.feedback is important : for example, your button does not have any status feedback prompts after clicking. This will make the user feel that your system is out of order, and that if you provide a process bar, it will make the user experience better.
8. The recommended function is very powerful : Last.fm's recommended music is a good example. If you recommend to users what users might need based on the page's context. will make the user feel very happy.
9. Users like competition : Provide a competitive plate or unit. Through the points or rankings, so that your users to actively post, to the badge and other reward methods will make your user base increase. The list can play a very good role, no users on the list will try to make themselves appear on the list. Already on the list of users will try to keep themselves behind
Andy also mentions the Maslow ' s hierarchy of needs Maslow's hierarchy of needs references to the web,
Maslow's demand-level "web" system Maslow's hierarchy of needs when each level of demand is met, people move to the previous level
- Functional function
- Reliable Reliable
- Usable available
- Convenient convenient
- Pleasurable Pleasure
- Meaningful meaning
I think this article is very good, summed up the user experience requirements, standing in Maslow's hierarchy of requirements to consider the user experience. The highest level is pleasure and meaningful to the user. It's the ultimate goal, huh? Let's work together for UX development.