Continuous design to improve the product experience

"When a man crosses the road, he walks from one end of the road to the other at the zebra crossing." ”

· We can observe the change of the process.

"Seed, sprout, and finally blossom." ”

· The seed to the flowering process we rarely see, that is because it changes very slowly, it takes weeks or even longer.

· This process can also be seen as the process changes when the camera is replayed for quick playback.

...

In the real world, what we perceive as things change is continuous.

Instead

People make the technology products, but there are many discontinuous experience, such as street traffic lights, drink machine ...;

In the computer network, the Web page design also has the discontinuity question.

Need to pay attention to

In the design of an Internet product, not only to consider the interface of graphic performance, layout typesetting ... In fact, we need to consider the continuity of experience. We should pay attention to the details, each of the operational links. Designers (product, interactive, visual design ...) Should ensure that the experience of the product every moment is perfect.

Continuous in the real world

"When the door is open/closed", we can observe its change.

Close the door > Open the door. Process: from bottom to top.

The actual example, here is the Tencent building a certain floor:

Process: From the middle to the left and right.

In the example above, we can see when the door opens and when it can go in.

The intermittent in reality

"Automatic coin-operated beverage machine, its operation lets the human perception is intermittent." ”

Operation Steps of Beverage machine: coin > Choose Beverage > Get drink

In the above example, we can only judge whether the machine is functioning by sound.

If the sound of the machine is no longer heard; Wait a long time, the drink has not come out; Is that the drinks are jammed? The machine is broken?

Lights

The red light means stop.

green light means pass.

Driving at the crossroads, we often find that people who wait for a red light will most of the time not notice when the green light, and the trouble is that the rear of the car will continue to whistle, until the person in front of the realization that the green light is lit, can pass.

The problem is that the red light to change the green light process, there is no transition or reminder. Most of them are direct transformations.

Similarly, there is no one in the elevator room of the Tencent building to know when the elevator will reach the floor. When you want to go downstairs, waiting for the elevator to arrive is a long time, I tried at noon peak period waited for half an hour, finally gave up the stairs.

The problem here is similar to a traffic light: there is no clear clue as to when the elevator arrives, and I don't know when the elevator will arrive. Even the elevator has failed to reach, do not know. Waiting time is too long, easy to cause anxiety.

Continuous in Web pages

Flickr Batch Management interface

(Access to Http://www.flickr.com/photos/organize)

Qzone Photo Upload interface

(Visit Qzone's albums > upload photos)