Cultural heritage-the story behind the 2014 Mid-Autumn Festival gift

The Mid-Autumn Festival gift project to the hands of our team, everyone hopes to hand over the excellent answer. But what is the best? Is it going to be cool? Are you going to do it with a visual originality? It seems that these are not all the answers.

first, the early thinking

1. Determine the direction

One day on the Internet to see an article, the specific source is not very remember. Generally speaking, a well-known Japanese enterprises every year to the staff held a "parent meeting", thank parents for the enterprise training these talents. Give parents a vision of the future of the business, listen to the expectations and encouragement of their children and so on. This irrelevant design article gives us some reminders. Chinese Traditional festivals, Spring Festival, Dragon Boat Festival, mid-Autumn Festival and so on, are because of "family" "reunion" is so precious. If a gift of the Mid-autumn festival in the "Family, Miss, Reunion," The hope of intentions, so that everyone from this gift how many feel our common desire, should be more than pure visual creativity more meaningful.

2. Proposed theme

We set the theme as "Hope. Osmanthus Fragrance Day Full Moon", "hope" from the lunar calendar for the full moon's abbreviation. And about sweet-scented osmanthus, from ancient times, poetry and song Fu Osmanthus has been associated with the moon image, the relationship between Osmanthus and the mid-Autumn Festival is so close, in addition to the legend of desolate, but also because of osmanthus blossom in general in the Mid-Autumn Festival before and after. Over the years of the Mid-Autumn Festival gift box, in addition to moon cakes will also match a gift, composed of a complete mid-Autumn Festival gift box. From the company's feedback on staff collection, we found that everyone is inclined to be practical and functional items. A few rounds of comparison, we finally chose this practical and fit the theme, symbolizing the perfect porcelain plate.

3. Looking for the difference of alienation

The market on the Mid-Autumn Festival gift Ling Lang everywhere, in this mature gift line again exquisite meticulous packaging is not difficult to find. Do you think this traditional festival can be combined with Chinese traditional art? The traditional Chinese painting and calligraphy as the unique art form of China and the mutual influence also played a cultural inheritance and other important social role. The two forms of art and the combination of the Mid-Autumn Festival is more suitable. Inviting family members to participate in the design is also the first attempt, may bring you some surprises.

Second, the first draft output before the direction, the subject of determination we began the first draft of the design.

Measurement of the overall effect of the scheme, cost, and achievable, we have identified the plan three, the next picture is the embryonic form of the Mid-Autumn Festival gifts.

Third, invite staff members to participate in the design

At the beginning of the design of our company BBS on the collection of good calligraphy and painting staff members of the family, received a lot of feedback, can not help but feel the Goose factory staff family are good. The selected calligraphy and painting in the selection of the most suitable for the design of the prototype style, identify good candidates, and the whole process of recording the entire creation.

On the basis of the works to adjust the optimization, output suitable for use in the packaging design.

Four, the production process

1. Packing structure

After the design plan is confirmed, invite the production supplier to join in, help solve the packing structure and the realization problem, follow the ingenious environmental protection concept. Because the gift contains fragile goods, the internal structure to be simple and clever and can carry the express delivery of "throw roll" pressure. After several proofing improvements, and withstood our team's seven or eight trial and fall test, the final determination of the structure of the four plates are secured to the bottom of the box. It turned out to be a good solution, with no plate fragmentation in the tens of thousands of volumes.

2. Packing carton and plate making

Box selection of materials also after a few rounds of proofing, the outer box made choose to use "mounted" or "package" way out of the feel and visual effects is completely different, because we choose the thickness of the paper is only suitable for the "package" way, the effect of the finished product is not like "mounted" so fit, but compared to the former more full visual effect, At the same time with the thickness of cardboard can also better support the lid on the look of the word of the convex bronzing. Packaging outside the box to be printed, bronzing, die-stamping, paste box four process to complete, of which the box needs manual operation, so the final shape of the box are different. Ceramic discs have to go through more procedures than the outer packing boxes, rolling the billet with the roller to make the billet unfold and form the body, then wipe the rough place with water, make the surface more smooth, after glazing into the kiln with 1320 degrees of high temperature sintering, you can carry out the quality of white porcelain dishes. We will be printed with sweet-scented osmanthus, rabbit flower paper affixed to the plate, once again to 830 degrees of high-temperature sintering, after the completion of the quality of the whole set of ceramic moon disc production.

Final product

v. Promotion at the end of the period

Overall project planning is completed at the beginning of the project. Design first, the bulk of the period may appear many uncontrollable factors, so need to the later production of large goods reserved more time. Under the logo Red Promotion plan throughout the project design to the production process, regularly in the audience before exposure, hoping to get sustained attention and heat.

Video Push-"design concepts and Processes"

"The Mid-Autumn Festival gift disassembly strategy" (here to thank the small fresh sister Amris portrait presentation and production)

"The Mid-Autumn Festival gift Box" (in order to provide guidelines for the use of the Mid-autumn gift box, the project team since the purchase as a flower box, jewelry box, storage box materials, the group of sister to play their strengths, showing a variety of ingenuity. The following figure in the finished products are by Vivian, Rui Rui, Amris hand-made demonstrations, interested in the hands to do it! ）

Video Push-"The horizon is not far, the moon Heart"

This year with a deep cultural flavor of the Mid-Autumn Festival gifts, from design to the hands of the 4-month, hope that this full of feelings of the Mid-Autumn Festival gift, can warm your heart a corner.