Data analysis transforms the way of accurate decision-making in the era of big data--Interactive publishing network

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Bill Franks, chief analyst at Teradata, the author of the best-selling book on harnessing Big Data

Content Introduction

can be The ability to quickly adapt to changing market conditions is key to success. This book is designed to embed data analytics into operational processes to help readers integrate business insights from data, including big data and small data analytics, with daily operations.
This book tells exactly what changes are meant to make analytics operational, and tells readers how to build teams, create cultures, upgrade analytic methodologies, and leverage technology to evolve business-to-operational analytics for better, faster, more effective decisions. This book provides an extensible framework for embedding analysis processes in all types of business processes. In this book, readers will learn how to comb the dots, clear the barriers, and actively use current mainstream trends and processes to ensure that they continue to outperform their competitors.

As a translator

Bill Franks is Nintenro's chief analyst, who not only provides insight into trends in big data and analytics, but also helps customers understand how to use big data and analytics to improve their business. He is adept at explaining complex analyses in popular language to make it easier for business users to understand. Bill Franks is the author of the book "Mastering Big Data", one of the "must-read" Books of Tom Peters's 2014 leaderboard. He is also a faculty member at the International Analytical Research Institute.

Media Review

"National Science and technology development Strategy needs innovation, and with the application of innovation results in the industrialization process, it has a significant positive impact on our economic development." In the big data wave, with the rapid development of big data technologies in recent years, past methods and technologies have not met the very complex environment and application requirements. We must realize that the innovation of this industry has already begun, we must find out the great value of the data in the decision-making process through innovation, in order to finally rely on this innovative technology and results to form a new industrial growth point, accelerate the upgrading and transformation of traditional industries, enhance the competitiveness of enterprises and countries. This book especially proposes to embrace big data from today, determine data analysis strategy, from the simple link to start innovation, and ultimately achieve the maturity of the entire industry, these are worthy of the whole society's thinking and reference. "
--Zhu Lilan, former minister of Science and Technology, Chairman of China Invention Association
"How to effectively analyze and apply big data is the current hot issue. This book systematically sums up three major types of big data analytics applications-interpretative analysis, predictive analytics, and operational analytics-especially the pioneering approach to operational analytics, with a number of cases demonstrating the most effective areas of future big data. This book is of great value to professionals and enterprise information analysts who are engaged in research on the methodology of Big data analysis. "
--Chen Daobin, senior information management expert, ICBC head Office
"getting important and sustained revenue from data and analytics is becoming more of an enterprise's spontaneous change management plan than a technology project. In this book, Bill Franks leverages his practical experience in the field of analytics and consulting experience in the executive team to help business leaders gracefully drive their businesses to a level of game rules that change analytic value. "
--kathy Koontz, assistant vice president, Nationwide customer insight and analysis
"If you are a senior manager, you need this book. Most of the books related to analysis are obscure, like a technology-savvy ' geek ' forum, but business leaders must understand the full global perspective of the values, strategies, and processes of analysis, understand the pitfalls that might fall into, and how to avoid them. This book presents a clear picture of what business leaders need to know. "
--eric Siegel, founder of the "Predictive Analytics World"
"This is a must-read book for those in the industry who want to use big data effectively to liberate their innovative capabilities." Bill captures precisely the most imminent wave of big data changes that are using data on a large scale to make decision-making processes operational, rather than just leveraging data-driven strategic decisions. This is the absolute good news for the business unit! "
--Zhangxi, senior director, Business Analytics, LinkedIn
"Data and analytics do not generate value in themselves, but only when they change the way they do business." Operational analytics enables this change on a scalable, repeatable basis, while Franks provides a roadmap for successfully using data analytics. "
--blake Johnson, consultant Professor, Department of Management Science and Engineering, Stanford University
"Companies are increasingly realising that big data and data analytics can provide a competitive advantage, and they are looking at how to make it happen." In this book, Bill Franks provides practical guidance on how to make analytics operational, and lays the foundation for enterprise decision-making. In explaining this change, the steps to be implemented and the pitfalls to avoid, Bill has played his expertise and passion in this area. Corporate leaders will be grateful to bill for revealing this important but misunderstood topic. "
senior director of Process Management,--jack levis,ups company
"I admire Bill's new book very much. In this book, Bill once again validates his unique ability to convey the essence of a complex technical topic to every senior business manager. As Bill explains in his book, Analysis of Change is taking place and is expected to fundamentally change the way the business operates. This is not an IT practitioner's guidebook, but an introductory manual for a seasoned business manager. It uses dispel to inform the business manager of what knowledge must be learned about the operational analysis of an enterprise's business processes. "
--mark A. Senior vice president, Strategic and business development, Van Sumeren,owens & Minor Corporation
"Having met bill for many years, I admire his pragmatic and straightforward approach to carrying out an analytical project. 20 of practical experience makes Bill unique and makes him one of the leading analysts in the field of analytics! "
--elpida Ormanidou, vice president, Wal-Mart global People Analytics
"Franks has created yet another masterpiece of practical insight and guidance, taking practice as a standard and making it a leap forward." Not only are data scientists and data managers grateful for the business value that Franks offers, but anyone who wants to drive data-driven decision-making and operational analytics needs to read this guide to further improve their analytics-based business. "
--jeff Tanner, author of Analytics and Dynamic Customer strategy, director of Baylors Innovation Business Cooperation Laboratory

. "Just a few years ago, many organizations, departments, and people were skeptical about big data and questioned whether data analysis was really important. Today, those who have not crossed the chasm are missing out on a lot of opportunities, and they appear to be outdated and inflexible. But where does big data analytics start? Although none of the books can answer all the questions about Big data, the book provides an excellent framework. I sincerely recommend this book. ”
--phil Simon, presenter and author of the award-winning "The Visual Organization" and "Too Big to Ignore"
"This is a comprehensive and essential guide that will guide you in successfully implementing operational analytics, automated decisions, and driving data analytics into your business processes." In the age of big data, there is no better guide to this timely topic than Bill Franks's book, a strategic competitive advantage that is crucial in the era of big data. ”
--gil press,forbes.com Content Contributors
This book provides an excellent view of what business leaders need to do and what to think about to successfully use data analytics. Enterprise decision-making is changing, previously by the operational process and even the customer to make decisions, and now everything will be driven by data analysis! This revolutionary change in decision-making will be a new specification for the business. I highly recommend this book as a very good introductory book that guides how we should take advantage of operational analytics and anticipate what to expect from it! ”
--russell Walker, associate professor of management economics and decision Science, Kellogg School of Management, Northwestern University, USA
"If you're struggling with the big data movement in your business, who isn't?" ), then you must read the book. Through his unique storytelling skills, Bill Franks provides you with interesting and insightful examples of how companies around the world leverage corporate data through operational analytics. In particular, he focuses on how to allocate value for smarter use of data, which is omitted in many communication about big data. By providing a surfboard for those who want to optimize their big data surfing performance, and sharing his vision of a data-driven future world, Franks continues his concise analytical skills in mastering big data! ”
--linda Burtch,burtch Works Executive Recruiting managing Director
"One of our key lessons in Kaggle is that big data is not just about building advanced algorithms. Bill wrote an important book on how to apply analytics to practice. ”
--anthony Goldbloom,kaggle founder and CEO

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Data analysis transforms the way of accurate decision-making in the era of big data--Interactive publishing network