Nowadays more and more people join in the SEO industry, the level of SEO workers are more and more mixed. Many people in some SEO training institutions for a few days to dare to say that they are SEO senior experts, and these so-called "senior experts" work is only in the dry hair outside the chain. As a SEO worker, not only rely on training can be. Through the system training can certainly let you in the SEO work on the road to take a lot of detours, but just rely on these is impossible to make you a professional. Of course, as an outside chain Commissioner, this knowledge is absolutely enough.
So, as a professional seoer, what do we have to master? I have compiled some information from the Internet, and I have my own opinion to sum up:
1. Master the basic SEO common sense
Web site meta tags, site maps, robots files, 404 pages, the structure of the website. This is the most basic, but also the most easy to learn knowledge. It is easy to find this information on the Web, and most SEO training organizations are trained in the content of these basic knowledge.
2. Has the basic website construction Ability
We need to be able to read some simple code, because we need to change the code regularly. SEO and Web site construction are inseparable, if you do not understand the code, a lot of work in the station optimization can not be carried out. HMTL and CSS need to be proficient, ASP, PHP, JavaScript, etc. to be able to understand, you can make simple changes.
3. Have a certain ability of data analysis
As a professional seoer, you need to be able to the site log, site structure, keyword evaluation, effectiveness, layout, monitoring, competitors, industry conditions and other aspects of the analysis. From these complex data cobwebs, analysis of a benefit to their own website SEO way.
4. Have a certain language skills
Optimization in the site is a very important part of the SEO process, and the site content is the focus of optimization in the station. Search engine very like high-quality original articles, want to make the site in search engine rankings to maintain long-term stability, you need to have a large number of high-quality original content to make the site content plump up, which for a seoer challenge is very big. High-quality original content is increasingly important for a web site that is littered with spam. To cultivate a certain language skills is to do the long-term SEO must master the ability.
5. Have a certain ability to organize and plan
A large SEO project needs the cooperation of everyone to carry out, some data analysis, someone responsible for the maintenance of the website program, someone to build outside the chain, someone to update the station. As a project manager must have a certain organizational capacity to be able to carry out the project smoothly.
6. Have the ability of continuous learning
Search engines often adjust the algorithm, we should always pay attention to search engine trends, so as to avoid the adjustment of the algorithm caused the site to be down right.
7. Need to have a sense of marketing
SEO is just a branch of network marketing, I in the "Talk about the SEO industry in some of the misunderstandings" has been said. As a seoer, need to stand in the marketing point of view to planning Seo,seo is the means, marketing is the goal, marketing ideas must always run through the whole process of SEO.
8. Ability to integrate resources
In our work, the accumulation of resources will be more and more, a lot of resources are scattered things. How to integrate these scattered resources together to form a system of resource pool, is what we need to do. These resources for our future work and learning to speak to play an immeasurable role.
9. Resource utilization Capacity
Our collection of resources is well integrated, but how do we apply these resources to our work? If you do not know how to apply, have more resources and there is no difference between the society.
10. Ability to operate personally
In network marketing, many problems need to be hands-on to find the problem and find a way to solve the problem. The best way to learn online marketing is to build a personal website. Through the establishment and management of the site, will be the site construction, website promotion, SEO effect evaluation has a deeper understanding.
11. Ability to summarize experience
In the process of SEO, we need to constantly summarize, and constantly find new knowledge points, while constantly changing their ideas and SEO methods. Often summed up people will often find themselves in the process of SEO problems and solutions.
12. Tough patience, good attitude
A website from the line to the keywords to the home page, will experience a long time. Keyword rankings even up, it may be because of the objective factors suddenly fell down. This requires seoer to have a strong tolerance and a good mentality.
Finally finished, sorting out the data is really tired oh, than write an original is tiring. This article is not original, I put some scattered data on the network to integrate into this article, not original, is worth the original Ah!
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