Description method of Web page title of basic module of Electronic Business website

first, what is the title of the page

When you browse a Web page, the message that appears through the blue display bar at the top of the browser is "page title."

As shown in the following figure. The title of the Web page is the topic of the whole page, which is a high generalization and summary of its content. Page title as the first glimpse of the Web page information transmission, should allow users to find the information here to find, so next we want to look at the classification of the page title and its wording.

　　

the principle of the Web page title

1, the page title should conform to the user reading habit

Page title should be consistent with the user's reading habits, including the order of phrases, the fluency of the statement, can not be reversed, incoherent. Statements should be simple and understandable.

2, the webpage title should conform to the product actual situation

As an SEO editor, the page title should be consistent with the real situation of the product, should be the content of the Web page already exist; You should write the title of the page according to the actual information of the product.

3, keyword writing to search engine friendly

Keyword as long as possible to the main keyword, in the title of the page as far as possible, if the number of fewer keywords, to use a limited amount of words reasonable repetition of keywords, remember not to accumulate.

category and wording of the title of the webpage

As an SEO editor, keyword Research is an essential content, in Chris's "Long Tail keyword optimization considerations" in the article has mentioned the long tail keyword How to optimize, how to layout, here I will not speak more. I divide the titles of the Web pages on the usual electric dealers ' websites into the following categories.

1, section page channel

According to the content, the section page may include the Product section page and the General column page, also is the usual Information section page. Section page title needs to have a high degree of generality, the length of the title and the number of words in Jim's "title writing tips to promote the page ranking" is already mentioned in the article, no more careful analysis.

Section page Title General writing method is, Brand + product words, and then rendering the advantages of products, such as "new", "hot", "snapped" such a guide to the consumption of the word put in, and some Web page title will also require the last site name.

2. Picture Channel page

Picture Channel page of the key words for so-and-so pictures, in the writing of the page title, can use Brand + products + pictures, and then "High-definition", "hundreds of", "clear big picture" so that can reflect the characteristics of the product image, plus, you can add the characteristics of the picture, such as the side of the picture, the front, the whole body big picture and so on.

3. Comment Channel page

Comment Channel page for the customer's comments, page title can use the brand + product + interrogative form, with the "how", "Good", "how" such phrases to attract customers attention and interest, guide them to their attention to the product comments click.

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