Designers in the design page browsing process must consider: click and scroll

Article Description: Click and scroll, which one is more friendly to the user? This is a problem that designers must consider when designing the page browsing process. Use clicks to give users a bunch of links and take them to a new page; with scrolling, all content is displayed in chunks on a single page.

Click and scroll, which one is more friendly to the user? This is a problem that designers must consider when designing the page browsing process. Use clicks to give users a bunch of links and take them to a new page; with scrolling, all content is displayed in chunks on a single page.

Many years ago, the simplest answer to the question was to use a click. The usual consideration is that if you make your page too long, the user will just look at the top half and maybe just glance at it or even ignore the lower part. Today, there are some changes that many users can roll over to the end without problems. It is becoming more and more natural than click Scrolling. Because the user's behavior has been changing, designers need to consider these issues in their design.

Both scrolling and clicking have their advantages and disadvantages. However, for scrolling, the advantages outweigh the disadvantages. Scrolling is faster for users. With the scrolling of the mouse wheel and the touch pad sliding, the user can roll through all the content simply by waving a finger, by contrast, clicking requires the user to find the link, identify the link, move the mouse to the link, click the link and wait for the page to load.

In scrolling mode, the user gets the content sequentially and can glance at the whole picture. In the click Mode, users can skip a link to the next page and avoid browsing through the pages they skip.

Scrolling keeps the user's reading consistent. They scroll and continue reading until they read the bottom of the page. And clicking interrupts the user's reading process because they have to stop and click on the link to the next page. During scrolling, the user does not need to wait for the new page to load (the page load is more serious to read). They only need to scroll to the next area and continue reading.

Clicks have no advantage in speed and ease of use, but it also has its own advantages. Click to allow us to track the user's click behavior to do analysis, and in the scrolling can not do this, you can only track the top-level page rather than the sub area.

Each page has a link to share with others, this link is also included in the search engine. But in the scrolling mode, the page can only be included in 1 pages.

A trade-off is needed in clicking and scrolling. It seems that the usability of scrolling is more. But the click mode is more suitable for data analysis and search engines. As a designer, your job is to weigh which is more important. Knowing their strengths can help you make informed choices. However, if you always follow the user experience, then scrolling mode is the answer.

Translated words

The original title should be: "Why scrolling is a new click", but it doesn't look straightforward enough. This entire piece of nonsense is more, but the light of the conclusion: the author thinks scrolling is more advantageous than click. And that this is a new trend.

With the popularity of ipad devices, rolling operations, or the habit of sliding, have been widely distributed to end users. Use habits can infect multiple systems, and users are already getting used to interactive methods such as infinite scrolling, which already has an advantage in many aspects of usability.

Give an example of an individual: Pacific and bubble net are my common it sites, but I might prefer to see Pcpop's evaluation, because Pcpop has a "read the full text on this page" feature, so that single page scrolling instead of paging, so I can not always click the next page to read the entire evaluation process- As a complete, sequential article, interrupting reading continuity is very, very bad-and "paging", which we seem to take for granted, is not necessarily necessary.