Detailing Baidu's right to drop and how to solve it

Every month 26th Baidu will have a big update, the webmaster are pregnant with worry, small make up the station very unfortunate, the home page ranking down, that is the so-called drop right, the following small series according to my station to detail Baidu down right and how to solve it.

As a webmaster, the first thing to get up every day is not to go to the toilet is not to wear clothes, but to see Baidu rankings and included, for the owners of their own interests, this has become a compulsory course, but, Baidu will not be given to diligent Webmaster Special view, occasionally make some big moves, the site down right, It's a very painful thing to do.

For the right to drop, I think, webmaster don't go to rush to blame search engine how, only to calm mood and correct attitude method to recognize the established fact, after all, the ranking has fluctuations is also very normal thing, Baidu algorithm update is very common but is, we only calm down, serious thinking, targeted, The right remedy is the key to the reduction of power!

So, how to solve the problem of the right to reduce Baidu? I think nothing more than 2 aspects, one is the station, one is outside the station.

First, for the station, we can according to the following aspects to self-trial

1) Check for recent changes

Carefully check the last one weeks or even one months since the site has done any adjustment, the general webmaster changes to the page will have records, this is easier to check, the general scope of changes in the title or structure, optimization is likely to cause the site down right!

2) Content

Check the content of the update, the proportion of original content, Baidu included normal abnormal, the recent week, the snapshot of the home page, if it is a large number of duplication of similar high site is likely to be Baidu to judge as a garbage station and down the right;

3) Server space

Check the site log, to see the spider crawling back to the status code is correct, if a large number of error return code indicates that there is a space problems caused by Baidu down right;

Second, for the station outside, we can according to the following aspects to check:

1) Friendship Links

Can check the external friendship link is normal, this a lot of webmaster tools can be linked to check, this small part of the usual also insist to check, to avoid with long-term search engine performance bad site exchange links and thus be implicated;

2) outside the chain construction

This can be checked with Baidu domain to see if there is a relatively large fluctuations, resulting in the site down right; You can also use Google Administrator tools to check the number of links there are no major changes; generally there are several results, the first is a large number of links to reduce, this is the reason for the link instability, It is possible that the link was deleted or the page could not be opened, the second is a large number of links, this may be a mass link or link increase too fast to cause the right to fall;

The above points is the site to reduce the right after the webmaster need to check the place, step by step check down, know the reason, we will be able to remedy the medicine. If this check down is no problem, that is the Baidu algorithm itself in the adjustment. The following is a small series of web site to analyze it.

First of all, the situation of small knitting site:

Small series of the site is www.sunvips.com, a chess game website, build station promotion 2 months, in last month November 26 when Baidu update, ranking rushed to the second page, and stabilized for one months, today December 27, but very unfortunate, fell down, this is what causes the right to fall?

First check in the station, the most recent changes, from the station to the present no Web page source files have been modified, also not a large number of changes to the title, this change can be ignored; content construction, there are false original, but also original, of course, the original content accounted for more than half, check site, included very normal, first row of home, The snapshot is number 26th, yesterday, 26th article also included, which shows that there is no problem on the content; server space, check the site log, the return of the status code is 200, also very normal; This shows that there is no problem in the station;

Then the station outside inspection, friendship links, because there is no link building in this area, so this can also be ignored; outside the chain construction, domain check, the number of links did not appear a large number of reduce or increase the situation, Google Administrator tool to see the number of links is also very normal, This also shows that link building volatility is not a problem.

So, why this son will fall right, small make up think, this is the reason of Baidu's own algorithm adjustment!

Because I have been doing more of these 2 months is the forum and Business-to-business, classification information, sometimes will follow the competitor to do some links, do a little bit of a single, so it is possible to adjust Baidu this algorithm is to reduce the weight of the forum or classified information links, which led to the weight of my site dropped, is the forum or classified information, Small series can not know, but knew the reason, or very good solution, the following is small to solve the solution, I hope we can also give some suggestions:

1) To increase the link, start to do some of the first page links and soft links, strengthen the algorithm to update the ability to resist the risk;

2) To continue the previous link building;

3 every day 2 original content;

Stick to it, hope that the next time Baidu update, the weight can come back, if we have any good way, hope to be able to put forward to exchange and exchange slightly!

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