Electric Business Guide Design: Recommended shopping, shopping search, shopping community

Article Description: The electric dealer buys that thing.

Recently the industry's most anchao surging areas should be the number of "recommended shopping, shopping search, shopping community" and so around the guide to this same kind of direction of things, light my side know, and probably heard their ideas, but also more strength, there are no less than 6, including n a big guy, some have not begun to melt into the second round. Others just heard, the team is good or things have some grades, there are 10. Tencent, 360, has not announced the action. I have some personal opinion, back up here, to be digging graves in the future:

1, regardless of how to do, in fact, everyone is in the same category of users to meet the same kind of needs, no matter how different means. The essence of summary is: To select goods for customers.

2, although a network such as the current results are also good, but the field of electricity is not compared to the earliest traditional internet (although the timing point is a bit like), with hao123 model basically no drama (hao123.com before the support of Baidu 1/4 of the traffic, Some digital companies also rely on this model to make money on the market, is a big drama.

The merchant navigation is also not cannot have, as a shopping search station of a carry goods can, but cannot get big results alone, and users will always have to go no back. The reason is also quite simple: the user's goal is to go to the goods, do not want to find the site to find merchandise. For example, buy a pair of shoes, first go to the Web site navigation to see which sites are selling shoes, and then look at that house of good reputation, and then choose, Buy, this logic is basically only the writers can be compiled out, users will not do so.

Also because: Because three years ago Taobao sealed Baidu, plus Baidu in the keywords are bidding, E-commerce site almost nothing from the search engine to the natural flow, we can not go to do a good job seo. The person who leads the initiative shopping is directly using Taobao search (or the future of a very cattle search station);

Therefore, to do shopping guide, can only guide the goods, guide the basic business. ( active shopping and passive shopping )

3, then I also do not optimistic about the comparison, comparison mode, because this mode pry market is not the demand of passive shopping, compare and price in the passive shopping is the secondary level of demand, in the active shopping he is the end of the process needs, can be searched as a function to cover.

Finally, I am not optimistic about the pure rebate site, basically this mode is not long, because the root of the return is a trick to children's game, there will be no real actual rebate, the logic of merchants willing to pay for new users, in fact, you have so many new users to others ah, How do you experience to let new and old users completely separate Ah, a new user only valuable site how can be long.

4, Shopping search some do. But this is not a matter of public funding. Moreover, this work is not who can be able to grasp the content, clustering, indexing has been a lot of people for a long time, you do not load the bullets loaded some people have taken positions, and then chasing, difficult. Plus, because the technology docking cost is too high, and the merchant will not be willing to support the station outside the single (this stage brand and channel cognitive habits are very important, do not come to my shop to see my logo and I interact with the goods sold him, do not do, would rather not sell. Even if the business is willing to do so, the tangle of after-sales service you can not carry it, so that directly lead to: from search to view and then to purchase the entire experience process is imperfect, disjointed, get to the end of the user or often have to go no back. There is a principle here to apply: non-optimal paths are hard to get good results.

The shopping community also has to do. But, this thing is a cultural live, no study strength no enthusiasm no madman like team, the general people play not turn. This mode of capital in front of the story although very beautiful, can be realized up the path is too long, to go the road is very far away, plus can only be stones, at any time may be nothing to zero. Before I wrote about Mushroom Street and Beautiful said , here is not much long-winded.

All understand wireless, and did the Internet, touch E-commerce. 10 people inside 8 are thinking "Wireless + e-commerce + community", know that there will be a big future, know that as long as there is a good team to add a good story, there is definitely someone in line to make you try the wrong 35 times. But this matter needs the resources Foundation to guarantee the installment quantity, moreover if does not make the big innovation, the experience does not have the Acme, does also white to do.

5, this thing user, merchant, big market all has the demand, only now these content and the information has been very confusing, has not handled well is treated as the rubbish information. In the final analysis, the field, no matter how it is done, has to be searched (perhaps not as a search, but the search technology must be critical, but also have to interact (perhaps not the community, but the consumer, merchant, onlookers of the role of the interaction between these must be necessary factors), for a long time to eat all rely on external sources of traffic, no flow can not start. (In fact, just start even can be a traffic scalping business, can even start from the first month of profit, the steady to do slowly evolve play).

6, if from the momentum of more than three years, this field of opportunity has been in, it is not too late. However, if from the next two years or so, the opportunity mainly in the next six months. No matter who it is, if you want to do, August, the first two rounds of September, 10, 11, 12 have three months of good operation and promotion, after the Spring Festival to see the rankings, each type to the top two in the next year of time can be more than the second, the line to the back of the more laborious.

Because, electric business 9, 10, 11, 12 months will sprint a fierce burn, after the spring Festival to look at the data, performance good to enter the formal stage of the game. In the formal stage of the game we are not so fierce, will solemnity the safe walk, coupled with the logistics field will enter a year or so in the space lag period, so that the market growth is not so fast.

7, although it depends on the situation of the electricity dealers, but to really do it, we must start from the consumer's point of view. Even think about how to curb the excessive marketing of merchants. No matter what kind of, if from the merchant marketing platform, basically no.

8, in fact, there is a path to go: To grasp a distinctive feature of a small group of people around them to provide services, to achieve the ultimate, the conversion rate to be surprising degree. Even if only a hundred thousand of customers, but also enough twenty or thirty small team to live very well, but also waiting for the occasion to move.

9, in fact no matter how to say. Next venture or new project, around Wireless, e-commerce, community/search/reviews, three randomly combined two to do, the odds of success must be more than just a lot, than on the PC to do the community or content more reliable.