Electronic Business site traffic advantages included in the SEO elements

Traffic is an important factor in search engine visibility evaluation, in many types of Web site optimization, e-commerce sites in the flow of access is the best example of site optimization, their natural flow source with those passenger traffic, these E-commerce sites attract more visitors, and in various forms of benefits:

first, the current E-commerce website passenger flow source form

1, although some visitors are accidentally through some links into the site, may immediately leave, but E-commerce site product brand awareness has been in the minds of users, transactions can occur at any time.

2, when users visit the site by advertising or pictures to a layout, they are not ready to buy, but they will sell the product information to their friends (interested in these products), so they click on the "recommended to Friends" button, and indirectly become the site's sales staff.

　Ii. problems existing in e-commerce website

Although the flow of a wide range of sources, but in the implementation of user dependencies is still relatively short, the traveler looking for certain products to use the appropriate search query: album CD title, book title or the author published books, etc., once they make a purchase payment, will not immediately return to the scene, close the page launch site At this time more need to use SEO technology to enhance the user's dependence on the site.

　　Third, E-commerce site should have the SEO elements

1, highlighting the advantages of the site highlights

　　

The biggest advantage of the site is to identify the latest listed books (international best-selling and popular books) to attract users. If you don't know the subject matter of this book, and you are not sure whether you are interested in this book, you can easily browse through the book genre through the middle section of the left menu.

2, the unique page title

It may be time-consuming to set a unique page title for each page, but for those who are looking for their Internet users, the title of the page will always reflect the benefits of the site, although the title "from Paddyfield.com books and above" fits the title of the page, but I believe that Better page title for a specific page, such as "Dewey, the small town library cat, touched the world", in a book details page, you can put the title of the page titles, such titles are also used for meta description.

3. URL structure

Enrich the Web site with keywords related to the site content. For example, leadseo.cn, from the address can be seen, this is leadseo.cn in the "SEO service" in the "SEO Diagnostic" column in a case-sharing, so that when you see the address can know what page they visit, although from the user perspective analysis, this does not affect anything, But for the search engine spiders have a great impact on the same if it is an E-commerce site, these are more important, for example, paddyfield.com/is a book detailed page introduction, because the URL is difficult to provide clues, we also difficult to distinguish the connection, Search engine more friendly URLs may look like paddyfield.com/mainstore/1234-capitalism-chinese-characteristics/;1234 represents a unique number (or ISBN), To ensure that the URL is the only case.

4, add more content

Content is king, the Earth people all know an seo fact, Content rich website is definitely not copy content, create content rich, provide value, readers, they may be willing to through their blog link, forwarding e-mail or simple word-of-mouth to achieve a variety of links in the site to introduce transactions.

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