Explore the four characteristics of China's home page: Long Flash and squeeze flowers

First of all, this "long."

The page of the country website is really long, so that I sit in front of the computer browsing often think, the lowest end of this page will have been taken to my foot. Our Great Wall is the first few wonders? Anyway, China's web site should be tight behind her.

I'm afraid our large portal should be the leader of the long page. Now can survive the large portals of extraordinary strength, and have listed, other sites can be similar to their page should also be able to explain the strength of similar bar, these several large portals have to the user formed a "long is good" impression, so many sites have "long" up. Whether it is a comprehensive web site or a professional website, as long as there is content, can do long long, no content, copying other people's content to do long, so many of the limited strength of the site is only a very long home page, to the column pages (Level two page) on the humble poor.

Long basis is to have more content, these many long Web site in the organization content of the idea is basically consistent, that is, the content of the two-level page summary on the homepage. The home page is divided into a number of corresponding banner (this can be part of the download pages, easy to display), and then add an ad between each of the two pieces, and finally add a more comprehensive area on the top of the page, the so-called heavy, so that the page will not be short.

According to Jakob Nielsen: the length of the home page should not exceed 4 screen. Of course, this guideline may not be so accurate, but at least it should be admitted that the page is not the longer the better.

Second, say "flash."

is the Web page dynamic things--animation. Mainly GIF animation, Flash animation, script language to achieve the alternating effect of the picture, there is a pop-up window. Animation on the Web page performance should be a good supplement, but now the actual effect is the interference of the Web page, because the animation from the beginning to play the role of advertising. Although the use of various forms of animation in the site is also common in foreign websites, but there are too many animations on Chinese websites. I am afraid it is also because of the length of Chinese web pages, can be animated space is also large. The whole page is flashing all over. Scientists have confirmed that the Great Wall can not be seen on the moon, but I think, should be able to see the Chinese web page, they are not only long, but also constantly flashing.

These animations are usually ads, the site to survive, to be cost-effective, this is understandable, but not acceptable, especially when too many. The most unacceptable is that some sites will put their own column name, website logo and other important content also make animation, think this can be more eye-catching, to know, the vast majority of users are experienced, they see animation flash to Flash will think that it is advertising, although you are not, that also deserved, who let you disorderly flash.

Although the pop-up window content is not necessarily an animation, but it "miso" to bounce out, really is enough "move", on the effect of animation, is definitely the most visual impact. Fortunately, now there are more and more Lei Feng's good companies to provide the ability to screen pop-up window tools.

The image alternation effect of the script language implementation is now mainly used in the website headline's picture report, although it is moving, distract the user's attention, fortunately this way or in order to provide users with as much information as possible, should be worth affirming, but also should be the animation applied to the development direction of the network, just do not know when, Which designer inspired the emergence of advertising also disguised as such, should be able to scold the sound of the company to win a lot of economic benefits.

GIF animation is a traditional form of animation, but in front of Flash animation, it's living space is getting smaller, and flash animation than I am afraid the only advantage of GIF animation is the user will be the Web page "Save As ...", GIF animation can also show, and Flash is not. Although GIF is already out of the ordinary, but still to criticize, because it is usually advertising.

Flash animation is undoubtedly the main force of web animation, file small, the effect is good, a white box on the black background on the frames appear, several consecutive times, as long as the size of a little large enough to cause the user temporarily blind. In fact, Flash, based on its strong interactivity, should be a great help for improving the performance of the user interface, but as noted above, it is more highly valued by advertisers. More unfortunately, more and more "flash" in the service for this cause, the original representative of the lone, free creative spirit of the people to the opposite direction. It's kind of like the government amnesty the rebels and put them in their old uniforms to be security for government agencies.

The third is "squeeze"

Our site looks full, more crowded than a bus. Every morning is crowded bus, and then squeeze the subway, squeeze the elevator, squeeze the clock, easy to sit down, open the computer will not be so crowded, we stand open a bit, there are some on the Web site.

Compared with English, Chinese itself is more complex, for linked text Chinese websites tend to be more traditional in the way of keeping an underscore at all times, plus a small almost non-existent line spacing (Obviously, this is exaggerated, at least to have the underlined ground), making the page look exceptionally plump, Like when I was a child accustomed to writing in the field of characters, the first time to use a small line of the single line of writing to show the style.

Even if the examination of the visual acuity chart is not so small, it is a special tool for our eyes trouble, ah, our site is not a user at the first place (at least claiming to be the case), why can not the line to pull larger?

It is often possible to see a Web site using a 14pt font size to highlight key content, but not to increase the distance between the content and other content, which can only make the page look more crowded. This approach is quite similar to that of the boss (individual, individual, if you're the boss, that's certainly not the case here): just increase your job and don't get a raise. Perhaps the designer is demonstrating to the boss in this crowded style.

Four is "Flower"

The color of Chinese websites is gorgeous and almost impossible. The previous analysis of the composition of the home page---will each column summary emissions on the home page, usually each column will have a main color, this way, the first page on the color is very rich.

Of course, there is no error in the way the design of the main hue is determined by the column. Also not enough to engage in "flower" page, but the actual situation is more complex, in the text as an example, the link text has not been clicked with black and blue, the focus of the text will be red (emphasis is usually still a lot), click on the text link is purple, Text that is not linked and unimportant is grayed out, and adds a bold background color or text color to highlight a particular focus. Web Designers in order to show their work intentions, will give each sub column of the title part of the design of a very distinctive background, these words and countless pictures, animation to each other, so that users can be on a page on the computer can display all the color panoramic view. Web designers actually do not need to rack their brains for the page to set the main color, all the page tones have been set-color.

Why do Chinese websites design this way?

"Long, flash, squeeze, flower" The essence of the problem is a "more" word. China's home page on more content, more focus, more columns, more pictures, more ads, the more many, should not have more, more, there are a lot.

"More" is the characteristics of Chinese websites, but also the reality of Chinese society. Whether it's in a supermarket or a shopping mall, it's full of merchandise, everywhere is the crowd, even like bookstores, art galleries Such places are similar scenes, people believe that more people in the shopping malls in the goods will be better, more people bookstore in the book more full, more people than the art exhibition level, the sellers can only show their products as far as possible, To prove their strength, and other higher requirements, such as: environment, style, taste, service ... To make way for the display product.

In the present China, whether it is a material product or a spiritual product, the vast majority of the audience's needs are far from being met, so we all hope to see more products, so that the formation of a "more good" consumer psychology (browsing the site's consumption form appears more indirect), web Designers in the application will often be asked: you are competent "large "The design of the website, that is," can make the page very long. ”

China's web page is so much more hectic, it's like we often complain about our own busy death as a way of expressing our own worth.

Quoting Donald Norman's theory in the book emotional design, there are three levels: the design of instinctive level, the design of behavioral level, the design of reflective level. The design of instinctive level is designed to satisfy the aesthetic demand of human instinct, that is, beautiful, beautiful design; behavioral level design is a utility-oriented design, focusing on function, ease of use, usability; reflective level of design focus on the role of information, culture, a product is designed to be unique, outstanding, eye-catching, Users will always have fun with this product and create a sense of satisfaction.

According to this theory, the design of China's web site is generally not able to achieve the level of instinctive design, although the site's boss, designers I want to design the site is very beautiful, to attract the attention of users. The design of behavioral level has been paid more and more attention, but it still stays on the low level at present basically. The issues mentioned above in the Chinese web site are actually formal in the reflective level of design, a disguised reflection level design.

"Many" this seemingly flawed phenomenon, in fact, formally give users a good reflection---"The content of this site is rich, where I can get what I want." "Although many users don't really care about the content on the home page," he said.

It is this kind of reflection that attracts users and ensures the amount of access to the site.

The main cause of the above site design problem is not the designer does not have the level or the user has no taste, but the product is not enough, the surface of the "many" is actually due to "less" caused. Users of the network content requirements guide the design of the site, the planners intentionally or unintentionally in the catering to such demand.

It is not enough to change the Chinese web design by a high level of designers, the improvement of Chinese web design is accompanied by the progress of social development.

Well, we do well, and so we realize the "modernizations", completed the "three-step", the creation of a "harmonious society", at that time, will need a better page design.

PS: Too much utilitarian heart to let designers lose the real awareness of a website, content of the rich do not code this station is what I want, fancy interface, no focus on the inside, the technology has been upgraded a number of times, but people's thinking did not start, the result became so.