Medical bidding account optimization and strategy sharing

Now do medical bidding more and more people, then how can be regarded as a qualified medical SEM personnel, Baidu account has how to establish and plan it, carry out my personal experience and share with you hope that we will like.

　One, the specific business media: Network

Business objectives:

1. Familiar with the industry, the formulation of the strategy

2. The account constructs the idea, knows it to be necessary to know the reason why

3. Build a full account

Targeted: Yulin Pok Oi Hospital gynecological female patients

Hospital Network Promotion Process:

1. Search for--2 through the related disease phrases. Click on the better ranked hospital (Yulin Pok Oi Hospital)--3. Enter the website click Online Consultation--4. Help the patient answer questions (leave basic information, give the relevant appointment number)--arrive at the hospital.

　　

Part One: Make up the plan of the inevitable account management layout

1, bidding objectives: to improve the corresponding conversion rate, to increase the medical mission and the completion of the corresponding goals. Objective: To improve the brand effect of response through bidding.

2, the middle target crowd: Optimize Baidu account related phrases, to the disease, treatment, regional trade phrases to optimize the treatment, (target Yulin related groups and their patients)

3, the day put the budget: 5000

4, put the account type: (roughly can be divided into Baidu bidding Baidu Network Union Search search Network Alliance Sogou Mesh Union, etc.)

5, bidding on the situation of thinking:

Brand: A hospital brand words must be put into place. (at the same time through the third party platform to promote the hospital's related brand words)

Hot keyword positioning:

The key word of the medical profession is relative: the long tail phrase converts the doctor rate is higher, the following specific corresponding phrase.

Etiology Word: Cervical erosion how to get gynecological inflammation of the cause of the disease

Cure Word: Yulin which hospital treats the gynecological inflammation Yulin the treatment cervical disease hospital

Hospital Word: Yulin Painless Abortion hospital Yulin Maternity Hospital

Brand words: Yulin Pok Oi Hospital Yulin Pok Oi Hospital Gynecology Department

Two, optimize the phrase of Baidu account heat:

The words in the account number are made up of the title + originality, how to optimize the corresponding phrases reasonably

1. Through the Baidu Promotion assistant, the related phrase carries on the optimization of the individual phrase, thus enhances the corresponding account the quality degree, obtains the corresponding rank.

Third: For the pursuit of the completion of creative writing, landing page + account basic settings

Follow the commitment to write creative and landing page

1. Reject flat and empty fake know the target crowd mind

2. Differentiated competition inevitable competition enemy creativity + landing page main push middle (how to complete competitor decomposition?)

3. Landing Page Content Evaluation

4. Marketing element Evaluation

5. How to meet the key words of quality optimization

6. Baidu bidding Creative writing basic duanfang and often use the skill (creative how to evaluate the results and adjust the optimization?)

Iv. Account Base Setup

1. Account Day budget, operating daily budget, mobile bid ratio

2. Place: Target population positioning

3. Put time: According to the habit of daily and routine system, distinguish Saturday, Sunday, limit good time to put

4. Mobile end of the basic settings: Online Consulting de law wind

5. Pre-award terms, wasting capital

6. Do not lose the rival IP

Five: Data tracking + matching task + Normal report template (Do data statistics and analysis, two times to optimize the account)

1. Bidding results tracking: keyword tags

2. Web site Speed: Website monitoring

3. Statistics and Web page decomposition: cnzz+ Baidu Statistics (hot strive)

4. Consulting Object Data Statistics: Object statistic data and CNZZ comparison evaluation

5. The Consultation Object Foundation setting, conforms to the whole pursues the idea

Results monitoring:

1. Daily bidding report-General Data report. xls

2. Daily bidding Report-Channel breakdown report. xls

The above is to Baidu bidding strategy and related attention to share, hope to help everyone, thank you. (This article A5 first Yulin Pok Oi Hospital Gynecology department http://www.3286666.com/Hope everybody respects the individual labor achievement, transfers from please enclose the link address to thank)