Search Engine optimization-seo search engine optimization

Search Engine Optimization Research method: Technical Research method

Do search engine optimization, if not understand the search engine technology is not a good seoer. Understand the search engine technology is not only to understand the working principle of search engines, search engine word theory, information processing technology, but also the deep search engine processing information technology core points, to grasp the technology trend, to be aware of the enemy. We will never know the core of the search engine algorithm, but we can grasp the direction of the core. Search engine to improve the user experience must be done fast, high accuracy, ambiguity elimination, the performance of diverse situations. For example, Google search results have a column effect, if you do not understand the technology will be unrestrained speculation, and understand the technology of a glance can be seen, there are steps in the direction of the site to optimize the effect of the composition bar.

Search Engine Optimization Research method: Sorting Result Research method

The so-called sorting structure research method, it is self-evident that the research of keyword search structure. Through the analysis of search results, we can find the location and frequency of the keyword placement. For keyword Collection search engine rankings of the top 10 pages of information collection analysis, statistics on the Web page keyword density, page label usage, and other factors that may affect ranking algorithm, and then to organize the summary, forming a set of adjustment page and site structure optimization method.

Search engine optimization is a surgical procedure that never knows what the intrinsic algorithm is, but we know what the end result is, and by testing the black box, let us know what we should do.

Research methods of search engine optimization: User Experience Research

Search engine constantly updated technology, adjustment algorithm, are "user experience first" as the principle of mining users search data needs to meet the needs of user data search. Search Engine optimizer wants to get a good ranking, to the user experience as the center, and search engine to form a good relationship, only with the search engine running a common direction, in order to get long-term and lasting development, Baidu to the webmaster suggestions inside another such a phrase "only when the search engine, webmaster, Internet users, Can have a tacit understanding of the interests of the balance, the industry will be smooth development. Lays-style web site construction, will only make you and users, and search engines more and more distant. Search engine and webmaster, should be harmonious development, together to embrace a better vision. "Search engine optimization to user-centric, research search engine how to enhance the user experience, for search engines to adjust the site, improve the user experience." For example, the search engine will think that too many ads on the page, is bad user browsing experience, webmaster should reduce the page's JS code and I, tell the search engine, the page ads less.

Search Engine Optimization Research methods: Related Products Research

Google's bidding rankings have such a rule, when your ads appear in the user's search results, the user clicks on your ad instead of clicking on other ads, or, in search results, your ads have a high rate of clicks, which means that your ads are highly correlated with your users ' search results. Google bidding system will give you the high index of the advertisement, even if and your ads together, bidding price than your higher, you will also be in front of them. Google's application of user behavior theory and data statistics theory, the use of advanced data processing technology, constantly adjust search engine retrieval quantity, and quality, improve the user search experience, technology is always compatible. Most search engines have other products, and Baidu and Google are good at using their advanced search engine technology for other products. So the search engine's other products can always find clues to improve the search engine optimization technology.