By Harvard Business School famous strategist Michael · Porter put forward the " Value chain analysis method ", aiming at value and profit, the enterprise inside and outside value increase activities into basic activities and supporting activities, end-to-end new product development process is the core business process of science and technology innovation industry, product development cycle length, product design cost, Product development efficiency directly determines the survival of the enterprise.
In order to achieve market success and financial success, the core value of product development process mainly includes four main business lines (planning control line, quality assurance line, cost control line, engineering technology line), so as to achieve four core objectives (rapid implementation, quality optimal, cost-balanced, planning accuracy) such as:
1, planning control line , based on the structured product development process, through WBS decomposition, to form a project planning system to guide the specific operation of the project, through a tiered three-level planning model, can take into account the leadership from the top to the bottom of the monitoring needs, but also to meet the specific project implementation of flexible operation, The final implementation of each person's specific affairs, the realization of sub-field to the household, responsibility to the person;
2, the quality assurance line , first of all, based on the organization's historical ability to clearly define the quality objectives of the project, such as the deviation rate of the project plan to control in what range, requirements of the stability of the specification to be controlled in what range, and so on, these goals must be challenging, thereby stimulating team morale Through the review to achieve quality gate management, also known as checkpoints, the role of the level of the main three, 1) Quality control 2) checkpoint, readiness Check 3) the next stage of action signs; Quality assurance line to achieve verification and validation of the whole process through, and even to track the product after the release of quality issues management, Rethinking the improvement of quality system by backtracking root analysis (RCA);
3, the cost control line , mainly budget financial management, the formation of a project-based budget and accounting mechanism has a certain degree of difficulty, and even need to revise our reimbursement system, each cost should be clearly implemented to a specific project to bear, how many projects this year, how much each project cost, Product specifically created how much value on a glance, thereby supporting our implementation of multi-project portfolio management;
4, Engineering technology line , mainly around the demand, design, implementation, verification to start, more technical team to take responsibility, from the front-end customer needs collection, screening, sequencing, priority level definition, to specific product specification definition, architecture design, control design and demand, the formation of corresponding test verification program, Track test execution results, reflect V model, more is the category of systems engineering.
Four main business lines in core value stream of product development (planning control line, quality assurance line, Budget cost line, engineering technology line)