From the media age

Recently, for the enterprise to do a social self-media operation of the overall planning, in the construction of the media operations think a lot, also strung a lot of ideas and methods written in the article before, how to play the social content marketing? One sentiment a lot, so share out, we take its essence to its dross, because welcome to exchange shooting bricks, mutual exchange, we jointly improve.

Needless to be, nowadays socialization has become popular with media marketing. From the initial microblog marketing, to marketing, until Li Vanchang say "Every enterprise is from the media." The era of corporate dominance of social self-media has come, similar to the fan economy and community business philosophy has been emerging, specific reference to "you can not ignore the Internet business model and innovative methods-Community business" social media era has been overwhelming, you are ready to do?

That compares, the traditional marketing way! The traditional marketing channel is nothing more than money to sell the media resources, said the more straightforward point is to spend money to sell the media entrance. For example, spending money on TV media wants to pass information to the target audience through the path of television, and buying outdoor media wants to pass the information to the audience through an outdoor transmission path. But in the social media age, all the gameplay has changed, the media entrance does not have to buy, completely free! The key point of marketing from the extensive media entrance scramble to the target user time of contention! How to compete for user's time? Rely on the content of high quality, social from the media operation of the main is around the content of the development!

about how to do the content here only said I feel the most core of it! To find out the target population, from the perspective of human nature to analyze the needs of the target population, according to the human needs of the target population, prepare content, to achieve a multiplier effect!

The following is pure dry goods, combined with my work experience to say, enterprises in the end how to pass the brand good voice from the media?

Enterprises to build self-media positioning. Enterprises to build from the media system first to give the media a whole position: my position is that social self-media is a play tool, social media is the emphasis on the sexual and personalized expression! But to all around the user, all service users, and finally reach the fan economy, the business model of community business.

In the hands of the media resources. The construction enterprise must combine the existing resource media resources of the enterprise, including the traditional media and the line media from the media. At the same time to combine your enterprise's CP and SP Resources, forming a linkage effect, of course, to form the basis of intentional cooperation must be based on the principle of mutual value exchange!

Target population analysis. To analyze the social self-media target population, is your core audience from the media, to think about your media from the core audience of media contact habits is what? What channels will they use to get information? What platforms will they use to obtain information about your products or services? With that in place, you'll be able to find the line-corresponding self-media platform.

The construction of enterprise self-media platform. The first thing to do is to do a good job is the enterprise's own media, including your official website, community, the public number, apps and so on. This is the foundation of the media platform! Secondly, we should expand social media, and here I divide social media into two categories: social and Community classes. Social class is the chain of righteousness to represent the microblog, etc., the community is based on interests and topics for the gathering of the Forum, different classification of the characteristics of the different, so the operation of the platform should be targeted, detailed reference to "social media marketing How to do?" 》

Since the media is built to continue to expand the media resources, there are some available news clients of the self-media platform, and the industry's vertical portal and so on. At the same time, do not forget to find someone, your industry's opinion leaders, industry media people, seed users and so on. In everyone is from the media era to do since the media marketing, must not forget the use of self-media people.

The final note is: Social content marketing, do not have the SNS forget seo! You should know that, in essence, the transmission of information only active and passive two, that put on the Internet, search marketing is the user actively search information target people's accuracy is high, social marketing is the passive acceptance of the user's active participation, interactive participation is stronger. (seo:http://www.ytbdqn.com/show-4-67-1.html)

From the media age