Article Description: The question is: Where is Google's most advantageous and achievable position in mobile Internet competition? |
The question is: where is Google's most advantageous and achievable position in mobile Internet competition?
I answered my own point of view. Here's the memo.
There are actually three swords in Google's hands:
1, operating system.
Android, which is the base of the next two points, is not to run without the two OS behind, but to say that the next two and more Google apps have more comfortable soil.
Android is already much like the PC-era windows.
2. Cloud + Unified Account
The era of mobile internet is the era of cloud, the unified account is a necessary rope to use the cloud.
The system is provided by Google and naturally allows many of the underlying apps to be provided by Google by default (and he's good enough for users not to resent the fact that others are hard to replace). Cloud + Unified Account, it is natural to have.
3. Advertising system
(Revised by Keso Reminder) AdMob will play a big role in the industry integration, but also Google's last set of important ways. Because: industry needs, the open need, Goolge need.
Of course, perhaps ultimately not AdMob, but AdSense Mobile. Because the PC end and mobile end has not really started to merge, get through, the real integration of many product patterns, patterns may have to change. Of course, the direction does not go far.
In the mobile internet world, Google is using an Android to pave the whole chain. This move is Google's most recent 5-year layout of the best move, the vision is profound enough. The community area is almost absent, and if the mobile domain is absent again, Google's vitality will rapidly decline if it does not take this step. That's probably why they didn't even have a problem with Apple.
In fact, I always think that Google has a chance in the community area. However, this opportunity is almost impossible to start from the PC side of the creation, to start from the mobile domain. Moreover, it has to be done independently of Google, except for IDs and relationships, all other content, applications, and organizational relations are separated from the Google system itself. Because, the giant enterprise in the system innovation, must be enough independent, independent.