Google's mobile ads are outstanding, looking for new business opportunities for mobile businesses
Source: Internet
Author: User
In April 23, according to infoworld.com, "as more and more people are looking for information via mobile phones, we are looking for ways to make profits outside of text ads ." A Google executive said on Friday.
Google, a search and ad giant, announced on Thursday that its net profit for the first quarter was $1 billion, and its mobile supply department product director Deep Nishar said, since its first mobile text advertisement service launched in Japan in last April, the market has responded well.
"It has performed very well ." Nishar said at a mobile commerce conference. The meeting was held at the Canadian embassy in Tokyo and organized by some foreign embassies.
"That said, but the mobile business may have other ways to make profits," Nishar said. "This is a very new business and we are not sure about its future direction.
However, the mobile text advertisement service is currently doing well, and we will continue to follow this path. Other profit mechanisms will emerge in the mobile business, so we will pay close attention to them, you will also see more innovative Google initiatives."
When users use Google search via their mobile phones, a mobile advertisement with a length of about 18 characters will appear, and they can be used to link to mobile or PC-based Advertiser websites.
Google has reached an agreement with two major Japanese mobile operators, NTT DoCoMo and KDDI. Through them, the Google search box will appear on around 71 million of mobile phone screens in Japan. These two mobile operators have a 84% share of the mobile Internet market, and the rest are owned by SoftBank, the parent company, which is Yahoo Japan's largest shareholder.
Google also signed agreements with some mobile phone manufacturers, and in the last quarter it also reached an agreement with Samsung Electronics and LG Electronics.
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