How app developers get a fair return

In recent years, a group of developers have rushed to the iOS and Android platforms to develop apps for them. However, looking back at their user base on their platform and the partitioning of those platforms, most app developers will find that they have a poor income.

According to the survey, Google's 900 million-user base in the mobile market sits in the top spot, Apple with 600 million iOS device shipments followed, Microsoft Windowsphones sales (of which about 81% of Nokia contributed) is expected to be around 12 million, ranked third. In order to attract developers, the major platform companies in various conferences through the use of different indicators to the app developers to promote their market share. The data show that the developer of these three platforms is still more "busy". Each app developer has an average of 5, 5, and 3 apps developed on the three platforms: Google, Apple and Microsoft. Interestingly, the average number of downloads per app on the Android platform was 60,000, with Apple and Microsoft at 40,000 and 4000 respectively. This also led to a low average revenue per download on the Android platform, less than 2 cents for Android, and 10 cents for Apple, with Microsoft up to 15 cents. Paid app prices on these platforms averaged 99 cents. However, due to the largest number of free applications on the Android platform, the average payout to developers has been significantly reduced. On the other hand, due to the relatively small number of free applications on the Microsoft WP platform, the download revenue for each application of the platform is relatively high. By multiplying the average revenue per download of the app by its average download, and multiplying the results by the number of apps developers have developed for the platform, we can estimate how much a developer earns from different platforms each day.

On the basis of the formula, each developer on the Apple iOS platform earned the highest average revenue of $21276, and Google and Microsoft were $6,000 and $2,222 respectively (these figures were calculated on the basis of direct download charges for the application, for larger development teams, Their sources of income also include other forms, such as advertising. However, the above figures are averages only, and for most application developers they are below these averages.

Today's mobile market model has been different: whether it is the golden age of 90 Internet sites in the past century, or the current application development market, the real money is those who can drive development, Rather than the developer itself: Levi Strauss, the founding person of Wei's jeans, made a fortune by selling canvas trousers to the California Gold Rush, and Adobe, Amazon and Google made a fortune by giving Web developers support. As the mobile revolution continues, the market will emerge as participants who provide new development tools for developers, who may be the biggest winners.

Simply put, mobile app developers are not only aware of the development of the app, but also understand the business model of the app, how to achieve profitability. Do not have a good idea to go to action, but also to understand the needs of users, for the sake of users.