How popular app developers can wake up sleeping users

After the popularity of popular apps, it is a handful of people who really stay in the palm of the app, and most apps are doomed to fall out of the mass vision.

The reasons for users to uninstall the app are usually the following: 71% because of the disturbance notice; 68% because of the complicated registration login, the app needs to be registered to pay special attention; 48% because of the degree of instability, crashes and flashbacks; 42% of users will uninstall app;29% because they don't like the design of the interface. Users choose annoying ads 23% of users pay more attention to privacy issues, 19% of users because the app needs to sign in to the social account and discard the use, it is better to sign in other ways.

What else can an app operator do to awaken a user's perception of the brand, in addition to the basic app operating items such as channel promotion, resource substitution, and swipe reviews, when the user is willful uninstalling your client?

When I communicate with several app developer friends how they remedy lost users, the feedback is still relatively unexpected, large-scale e-commerce operation said never to remedy, a female app developer said that can use the public number to do part of the user's redemption. The role of social media in the app brand is certainly not to be overlooked, but a small audience app that awakens the sleeping user's approach has moved the author.

In 2012, the author came into contact with a hand-painted prototype of the app "POP", at that time the app amazing product Manager circle. By simply taking the hand-drawn content from the paper, you can create an interactive prototype. No code can also have its own design of the app prototype.

Like any popular app, it slipped out of my screen in a few weeks. After the author has eliminated a batch of apps, this year received a signature is co-founder and CEO @ POP Mail, the content is kind and simple, designed to summon old users to try the new version of pop.

As a bit of a new application of obsessive-compulsive disorder users, and many popular apps pass by, there are many have not called their names. Two years later, it was quite a surprise to receive an e-mail signed by co-founder. In this round of transmission path, one person affects more than 10 people, even dozens of people, so that users through the scattered points in the network organic connection.

In Webpower China for many years engaged in e-mail marketing services career inertia, so that the author into thinking. There are so many star apps in Silicon Valley that the scenery is limitless. Pop may be a small and exclusive company hiding in the Bay Area, because the minority has not even been given a halo by the tech media. So there's no way to run a wolf-branded brand like Uber, and it's not as popular as Instagram.

However, in many apps have no e-mail marketing awareness, pop quiet low-key choice to use mail to do CRM. A greeting from California, for two years of silence. Far from the United States, unfamiliar with the marketing environment of the Chinese market, Pop uses mail to drive products and users to communicate, across geographical constraints.

If the PC-era entrepreneurial wave, entrepreneurs can not escape copy to China's magic taunt, then in the era of mobile internet, Chinese developers seem to have removed the hat, more users from the home of hundreds of millions of apps by the world attention.

A recent email from pop has a unsubscribe link. In addition to polite email content, it also reduces user harassment from a number of email skill levels. Pop This email wake-up app sleeping user Way, in the author's view, the most lonely also the most sincere. In the Chinese Internet impetuous brush list pompous atmosphere, especially precious.

The domestic app developer, if do not want to be in the brand operation blindly to do local tyrants, may as well try a kind, has the material mail marketing to build the brand bar! For app developers who want to expand their email marketing journey, Webpower China provides the following basic advice:

1. Perfect basic opt-in mechanism, send welcome mail after registration;
2. Establish E-id digital identity file based on user attribute and message feedback behavior, provide data support for future user analysis;
3. According to the characteristics of the app product, do the content and frequency of the appropriate mail product line planning;
4. Accumulated a wealth of user mail behavior, the user segmentation, group expansion of user life cycle maintenance;
5. and other media to play a combination of cards, the brand of all-round, fine sub-exposure.

How popular app developers can wake up sleeping users