How to grasp the keyword density

Keyword density is the ratio of the number of times the keyword appears on the webpage to other text content on the webpage. Compared with the total number of words on the page, the more keywords appear, the larger the total keyword density. The keyword density is generally between 2% and 8%. Since the emphasis is on the number of times, it must be less important to explain the topic is not prominent, more keywords are accumulated, cheating. Where can the keyword appear to improve the keyword ranking? If the keyword density is lower, what is the impact on the ranking? Yuan Chuang will discuss this issue with you.

When selecting keywords, we will set keywords for the entire page from the title keyword settings. Many friends think that it will be better to put several more keywords in the title, so it can be displayed in the search ranking, emphasize keywords, that is, the former search engine is not intelligent, and now the search engine tutorial will see these will be more disgusted, especially the title accumulation of some extensive words, the title length is too long, resulting in reduced keyword density in the title, not to mention traffic. A single keyword in the title must not appear three times at most and have modifiers.

Let me give an example of tieguanyin. The title "Tieguanyin, Anxi Tieguanyin, and Tieguanyin network direct sales" is very dense in the title and has a prominent topic. Do not add other interference components to the title, and do not put long company names behind or before them. If you want to create a brand, the fewer words that "Tieguanyin, Anxi Tieguanyin, and Tieguanyin network direct sales-yayunge", the better.

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When the title is complete, it is necessary to talk about the keyword tag and description tag. Although the keyword tag is not within the scope of the computing ranking, it is no harm if it is added, there cannot be too many keywords. You can use a few keywords in the title as keywords. You can add a few more keywords in this position, which is an extension of the title. You can also add several long-tail words related to the title, this is not to mention. I will mainly describe it. It is not just a few keywords. It is a description, which is equivalent to a company profile. What does this website do? Search engines first use it to understand it, if this section does not appear below the title in the search engine ranking, it indicates that you have set a problem. The description can include several words set for the keyword tag. When a reasonable sentence is formed, it is not fluent and does not need to be added. The length is also limited to about 150 words.

The search engine captures the code. We can't see the code above. Here we can see the content.

Website homepage text cannot be too many. Compared with keywords, it is difficult to control the keyword density. In particular, some fixed-position options, such as navigation, column, bottom, and image attributes, are used for website creation, the keywords of these locations may be fixed. The title of the article is well controlled. If the keyword in the title is prominent, the density increases suddenly. If the title of the article does not include the keyword, the density will be low, and the ranking may change as well. It is common for cms websites. There are many articles on the homepage, and keyword density needs to be increased.

For some enterprise websites, the keyword density is relatively low, there are not many articles, and there are many products. Some texts on the website are optional, such as phone numbers, addresses, and contacts, it can be displayed on the image, which greatly increases the keyword density.