How to increase the SEO traffic by optimizing the whole station of the enterprise

With the SEO service is widely recognized. More and more enterprises choose SEO services, anything always has two sides, and the traditional enterprise station optimization is mainly aimed at several key keyword optimization, if it is some of the more unpopular keywords, then even the first page of Baidu can not be optimized to bring how much traffic to the site. So the future of the Enterprise station optimization will be optimized by the keyword transition to the whole station optimization, or is now more popular integrated network marketing. Nonsense does not pull, then the enterprise station how to optimize the whole station? What are the ways to increase the flow of SEO? The following is the author of a customer site, for example, the following figure:

　　

This is a picture-oriented enterprise station, the main keywords: effect drawing production, interior effect chart, architectural effect chart, picture too many unfavorable to do optimization, so this enterprise station added the Information Class section, almost all enterprise stations have similar company news section, and enterprise station because content is few, so want to obtain a lot of long tail word some difficulty, After all, a page of keyword settings not too much, the whole station optimization and keyword optimization is essentially no difference, but the whole station optimization needs to find ways to get more meaningful traffic, the long tail word optimization is a method. However, the long tail word search volume is small, so only a large number of long tail words have meaning.

First: Increase the Enterprise Station SEO landing page

The above already mentions the Enterprise station's page is very few, but is worth the optimized page less, is nothing but the product page, as to the News class page is not worth to optimize. But most of the SME stations have very few products, so we can go to the appropriate increase in SEO landing page, such as: The theme of the theme of the page, a few of the same type of products put together to do the comparison, this can also facilitate customers to understand the advantages and disadvantages of different products, take the author of this effect map produced by the site, Can be a variety of indoor effects map into a topic page, there are warm, fashionable and so on various types. In addition, each product page is best to add a comment function, to facilitate customer online message and to publish a product view.

May be a lot of enterprise stations do not make the product page is a large number of Baidu included, the product page is very few, we want to make these pages as much as possible, and product description is a big problem. Generally repeated product description not only not easy to be included in Baidu, but also can not attract visitors, so the product description should focus on writing, highlighting the characteristics of the product. After the page is ready to layout long tail words, SEO landing page to be closely related to the long tail words, it is best to do a long tail word statistics.

Second: Do the Enterprise station SEO decentralized traffic

Do the main keyword and long tail of the word optimization is not enough, the enterprise station to do a good job of decentralized flow, through other channels for the site to import meaningful traffic, such as: Baidu Library, Baidu experience and other Baidu products. Enterprise stations will generally do some soft marketing, which is also a source of traffic. As far as the enterprise station is concerned, simple SEO optimization is difficult to obtain large flow, must be combined with other network promotion methods, you can set up several official QQ group, using QQ Group to do promotion. These are scattered flow, but need to adhere to do, many enterprises are accustomed to a promotion for a period of time, and then another way of promotion, in fact, this waste a lot of resources. SEO optimization and other ways to promote the combination of the kingly way, the future SEO people should be from the idea of marketing to do optimization.

Enterprise Integrated Marketing has become a trend, but the role of SEO can not be replaced, especially for the whole station for SEO optimization, it takes time and more manpower. But to tell the truth, the site has a flow may not have a career change rate, so the conversion rate of the Enterprise station also have to think and grope. All right, let's talk about it today! This article by the SKF bearing http://www.ntnskf.com/skf/original writing reprint reservation link Thank you!