How to maintain a stable ranking network

I. "claim" after Optimization

1. When can the webmaster take over the website independently without the need for SEOer to continue optimization? I believe this is also a matter of great concern to webmasters. In general, there is a weight fluctuation period after the keyword is raised to the homepage, which is about one week. In this week, not only does the ranking of the main keywords on the homepage fluctuate, but the keywords on the inner pages also fluctuate. This point can be further observed through the so-called "Baidu weight query" Webmaster. If the inner page weight is also increased, it indicates that the website's weight has increased as a whole in the near future, rather than a short "back-to-light ". At this time, the webmaster can start the subsequent optimization of the website in person, saving his own capital.

2. Query whether the keyword ranking of a website is stable. On the other hand, you also need to query whether some SEOer is eager for immediate benefits during the optimization process and select "powerful optimization ". What is powerful optimization? Through a number of "cheating" means, the weight of the website is increased for a short time, and the keyword ranking will not be long before. Do I believe that webmasters do not want to rank like this? Therefore, during the process of taking over, check whether the website has "cheating" optimization: for example, check the recent number of external links and types of external links, whether the image site, black chain, or hidden chain exists. In addition, SEO engineers are required to ensure that the current optimization resources will not be "recycled". Otherwise, the website will inevitably face the threat of downgrading, and it will only have to seek help for optimization.

II. How to maintain existing rankings

Website optimization is nothing more than internal optimization and external optimization. The powerful SEOer can only start with these two aspects. After SEOer optimization and successful ranking, I believe the website has been well-developed in terms of internal optimization, therefore, it eliminates the risk of continuous downgrading by search engines due to the website's own optimization defects. In this way, keyword maintenance in the later stage of the website is easier for webmasters:

1. Avoid template change. Many webmasters have a hobby and often like to "change the website ". What are the "New Year templates, National Day templates, and Mid-Autumn Festival templates"? I believe many webmasters have several sets? However, webmasters need to know that website templates are not only for users and themselves, but also for search engines. It is understandable to say that the website template is changed. However, for a stable website, you must be cautious. I suggest that the website template replacement cycle should be at least three months. Do not change any templates for the website within three months. Otherwise, rankings may fluctuate easily.

2. Stable Update frequency. How was the website optimized before? The webmaster may not be able to see the specific things. However, the webmaster knows at least how much content is updated on the website every day. How we did it before, how we will do it in the future, and even slowly speed up this process. Don't relax and slow down the optimization step because the ranking goes up. It's not far from the three-day fishing trip. Why don't the rankings of many webmasters fail? More often, this is because you do not seek any further improvement.

3. Continuous link updates: no matter who optimizes the website, external link optimization is the key. It is equivalent to content update. After SEO engineers optimize the website, they still maintain the same external link update frequency as before. However, note that the link quality must be high. Do not optimize the link by quantity or increase the number of external links. This is more likely to result in counterproductive results.

4. The importance of friendship links is well known to webmasters. But as a webmaster, are you checking your friend links every day? If you do not have one, please develop such a habit in the future. Otherwise, you will suffer a huge loss. The downgrading of a website is happening every day. No one can guarantee that a website will always be favored by the spider. The author believes that the weight assigned by the search engine to a website friend chain is, that is, a link of a downgraded website is allowed in ten links. If the weight is higher than this ratio, the credibility of the website itself is worth questioning.