How to turn your site's users into loyal supporters

In almost all industries, making user satisfaction is the most important, the site is the same, you want more people to use your products or services, and turn them into supporters, fans. These supporters, fans are unusually loyal users. They are not too tight to resist the temptation of your competitors and will do a great publicity for you. These supporters are an unpaid promotion team, and they are the driving force behind the continued growth of your website's traffic.

So, how to let your site get more users support it! According to the Gallup principle of customer demand, the most important thing is to fully grasp the needs of users. There are a wide variety of user needs, but there are four of different requirements that are strikingly similar, and the four requirements are graded, and users will turn to higher expectations only after lower-level expectations are met. Below I put these four expectations from low to high, telling you to let your site's users become supporters, must do!
First, users expect accurate. For example, It.com.cn users want the site to provide accurate product information, quotations can be close to market prices, so that buyers can have a reference role. Baidu users want to search for accurate content, will not search the east out of the west. When the network of excellence users want to mail home products is their own order products. If a site is not accurate, no matter how gorgeous, the use of more convenient, users will have to leave.
Second, convenient. If it is a shopping site try to make a little less of the purchase step. As far as possible with less than the number of clicks to allow users to reach any page, to increase the search function in the station, so that users can easily find the required content, Web site navigation, the emergence of search engines confirmed the importance of convenient.
For the above two aspects of the requirements have several points, on the one hand, these two requirements are relatively easy to meet, generally through technical or concrete steps to solve.
On the other hand, this scheme is easy to copy, HAO123 was 50 million after the acquisition by Baidu, a large number of competitors, and looks basically similar, some have done well. Preemption of the Web site navigation is not small market share. The appearance of watercress also makes a large number of Web sites copy its model. Any scenario that satisfies both of these low-level requirements, however novel it may be initially, will soon depreciate from competitive advantage to Da Lu Huo.
There is also the most important, to meet the needs of this level, at most to prevent users from dissatisfaction, users will not because when the goods are mailed to the goods they ordered is greatly appreciated, not because NetEase provides accurate and around the news. Accuracy is expected, and users will complain only when the content you provide is inaccurate.
Accurate and convenient is undoubtedly critical, can not meet these two needs will fail, just meet these two needs to make your users into fans, you only walked half.