Influence of the modified title on Baidu

The title to an SEO optimization of the site is an important factor, you can say a good title determines the future fate of a Web site, so the title of the wording is particularly important. A lot of webmaster after doing some time to find their own choice of keywords do not have the flow, or the choice of the keyword competition too big and so on reasons. This time they will revise their website title. and learning SEO friends know, modify the title of the search engine is very unfriendly. What is the impact of that, and then through my own experience to tell webmasters to modify a title on the site's impact will be.

My site has just been established one months, I found that the title of their writing seriously wrong: only one word or the name of the site, there is no index. I realized that there was no point in doing this keyword, so I changed the title so much that I could say it was a makeover. After a few days, and then to inquire about the site information, found that their site ranking disappeared, the home page included also disappeared. So I queried a lot of information and asked some webmaster friends, the first time to realize the change of title to Baidu has how bad impact. Why not? A new station just online, your keywords are often decided by your search engine classification rankings. When your keyword ranking just stabilized on the title, hoping to enter another category of words in the rankings, Baidu will feel that your site to the user's search help is not very, the quality of your site and content of the direction of questioning, but also reduce the weight of the site. Therefore, the new station should not modify the title.

Five or six months in the construction station, the new selection of a number of keyword rankings are very stable, but the new problem emerged. Because of the selection of keyword index is very large, ranking optimization progress is very slow, it is difficult to break through. So have to revise the keyword again, this time selected some index lower words and long tail keyword to optimize, the keyword writing and last more close. With the last experience, after the modification, originally waiting to be Baidu down right, but this time is very unexpected. After the modification of the next day, the Modified keyword has a ranking, you can say very good rankings, a lot of direct access to the second page. followed by a number of online access to some information and their own site to compare the situation to sum up: After the site accumulated some weight, modify the site title will not have a greater impact on the site or be punished, on the contrary can quickly get new keyword rankings.

This time modified title let the site's traffic quality is much higher, and then you can see the title of the importance of the development of the website. After a few months of continuous optimization, the flow from Baidu is slightly stable, but the conversion rate is very low. So I began to find the reason, and later found that because of their own choice of product range is not refined, so that the conversion rate is delayed. After summing up thinking, decided to do only a class of products. So the site began the third title modification, this time to modify the distance from a few months, so little scruples, but also think of the way to practice the last time to come to the theory. This time keyword all selected a class of products long tail and low exponent words. After the modification, they began to observe the changes in all aspects, sure enough, the next day, the New keyword still gave the ranking, which shows that the change of title to the old site is not a bad thing.

Website to today has been in the optimization of the last modified keywords, the ranking is basically stable, the conversion rate is also slightly higher than before. But there is a very strange phenomenon is that some of the previous keywords and Baidu rankings, and very good, and I now the title does not have this keyword. After summing up: Modify the title will leave "Sequela", that is, a little related to the previous key words will still have rankings, while scattered a little weight of the site. Is that a bad thing or a good thing? Can only say because of the station and different.

The above is my personal experience of the title to change the impact of Baidu's experience and summary, each time the title changes are marked the site's progress and growth, of course, in the beginning to choose the right keyword to avoid future changes is the best. Here will own experience to share with you, remember that every time the title changes need to have a period of time interval, if your title modification in a short period of time is very frequent any search engine can not tolerate, then the right to be down even K is no doubt.

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