Information flow that does not conform to reading habits

Source: Internet
Author: User

Information becomes more and more important in our mode of production and trade, and becomes the necessary for people to organize production like land, equipment and technology. To some extent, the advent of the knowledge-based economy and the large data age has made the flow of information even more important than the flow of capital and logistics in the context of current global overcapacity and domestic capital surpluses, as well as technology flows and people.

From 1997 onwards, our information flow has been broken.

Current Information flow status

All content is sent to us and is provided in a certain type. On television it is through the human visual display or through the media to speak out.

We accept the continuous flow of information in a passive manner.

Through the equipment, we take a more active control time confirmation point. When we roll/click/Slide, tell the flow of information about what time it presents to us.

The point of confirmation is that the eye indicates

Our confirmation point is now, when we (the user) understand what we are looking at, of course, this information has been consumed. In the flow of information, this is a continuously moving

Change, it helps us to track where our current state of time is.

How do we mess up this place?

Let's imagine that you are scrolling through the Instagram website (Instagram as the largest photo-sharing community in the world), happily watching the daily new

Picture, is a kind of happy to receive. So when you finally click on the picture, it stops.

Of course now, you have no choice but to retrace your steps and return to the top, hoping to have a new picture.

For any user, this kind of back and forth is very energy-intensive and tense.

How would it feel to break? Like reading a chapter in any book and then flipping back to the front, hoping to find a new chapter?

Think about the scene of the movie, and then fall back to the beginning to look for the next scene.

There's a better way

Whatever the reason, we have ended this history or cause. Go ahead and correct the incorrect user experience.

Just feel better and see how easy it is to get it.

First, let's go back to the linear flow of content. It is not in the same direction for everyone. can be up or down, left or right, it can be in any direction,

Just don't ask our users to go back to the flow of information that started refreshing the content.

Second, we need to track our user confirmation points. This means that we will need to keep the user where the page is left.

Stop to consider changes to the content of the experience. You don't have to scroll up and down to check for new content. Clear the Jump top button completely.

Our information flow should be used as a message to be consumed in a linear time stream.

What could it be like?

On Digg sites, if you're not very frequent users, you'll see the waterfall streaming. It'll be looking forward to you throwing "time" when you finally stop

, and then return to the application, you will not be familiar with your location.

One solution is to track users in the most important part. Your information flow needs to know that the user has already browsed to a certain location. And then after they return, will

They are placed at the point that confirms the previous. Like a book, return to the paragraph on the page you saw last time.

The key difference between book and network is that the content feedback of the network is continuous. In the end, it's not a good idea to leave where you started.

Here we can make improvements that can take the user's options to select if they want to go back to their last position, daily 1 back, 1 hours back or current.

There are many options to try.

Some things to note

There are a few points that will be a cohesive experience for our new content.

New User Entry point

Each information flow needs to choose a suitable location for the new user. For some people, that is, a Tumblr image blog, the first article may be a

A good start. You know, just getting started. Some blogs, such as The Verge website, may choose a story at the beginning of the day.

This entry point needs to be processed according to your content and frequency type.

Returns the entry point for a user to leave for a long time.

This is a problem with the Digg site. They discard the user's random position if the user does not come back in a long period of time.

We can propose a module like "We see you have been gone for some time, what happened here ..." or "Thank you for coming back, where do you think

Return to ... "and many other choices rather than random. Tell me where I'm going, or I can choose to go.

Viewing the processing of content

Infinite scrolling is really great and you can get content for a few days. Finally, your browser tries to track thousands of DOM projects. Not good, how to delete a browsed merchant

Product, they were clicked on so far past confirmation.

Related Article

E-Commerce Solutions

Leverage the same tools powering the Alibaba Ecosystem

Learn more >

Apsara Conference 2019

The Rise of Data Intelligence, September 25th - 27th, Hangzhou, China

Learn more >

Alibaba Cloud Free Trial

Learn and experience the power of Alibaba Cloud with a free trial worth $300-1200 USD

Learn more >

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.