Internet age for everyone -- death and future of reading and entertainment

After work, as the circle of life becomes smaller and smaller, the Internet has brought me great freedom and space, so a majority of my spare time life has become Internet life, similar to sex ?).

At the end of last year, I read two books, "Death of entertainment" and "Wet future". The English title of "Here Comes Everybody: the Power of Organizing Without Organizations ", The translator made a little bit of a joke, he translated The book into this name, not very fond. There is no connection between the two books. However, after the appearance of TV, all public activities will appear in the form of entertainment. Entertainment has become a kind of spirit, while others have become a vassal, in the book, the author expresses a complaint about the death of entertainment. The latter demonstrates the rise of social networks due to the influence of the Internet, which is also a technology, we have ushered in the era of everyone. The unorganized organizational forces behind the Internet have also influenced the development of society and the times.

The Internet is the greatest invention of our time, no less than the invention of television, as the "greatest thinker of the Internet revolution", Clay serky shows us that we have always attached great importance to tools and ignored the power of people behind them, just like the pan-entertainment influence that TV brings to us without knowing it, we have neither consent nor objection to the influence of the Internet on us, so we can only obey without an attitude. Technology has never been neutral. Once a technology finds its position in the social environment and is integrated into the political and economic life, it will become a media or even an ideological system, this is because it will change the lives and actions of the masses. "As long as a technology or tool can improve public awareness and group coordination, it will be applied to politics, because the freedom of group action is inherently political ". We took everything for granted. At that time, we were unaware of the great changes in our communication, lifestyle, and participation methods.

Written in entertainment death in 1986 by Neil. potzmann reflected on the American society and culture in the 20th century. He began to list two books, one of which is the 1949 book written by Orwell in 1984. another is "Review of the beautiful new world" written by khāli in 1932. The two books provide two opposite examples. The former tells us that people will be subject to external oppression, the latter said that people will gradually fall in love with oppression and worship the industrial technologies that make people lose their thinking power. Orwell is afraid of those who forcibly ban the book. He worries about the reason for the loss of any ban, because no one is willing to read. Orwell is afraid of those who deprive us of information, he worried that people were increasingly passive and selfish in the vast ocean of information. Orwell feared that truth was concealed, and he worried that truth was drowned in the boring and complicated world; orwell feared that our culture became a culture of control, and khāli worried that our culture became a vulgar culture full of sensory stimulation, desire, and rule-free games. Now it seems that the 1984 s have already passed. In an era where the Internet is so developed and information is so rich, it seems that the predictions of James are easier to implement. From the perspective of entertainment death, the effects of the TV Internet are even worse: the proliferation of information, the tendency of pan-entertainment, and the increase of various temptations.

Recently, my deepest feeling is that although ubiquitous networks and various terminals provide us with various possibilities and make full use of the fragmentation time, we can read and play between work hours, before going to bed, on a bus or even in a restroom. But does this increase temptation and complexity? It is always impossible to calm down and do one thing for a long time without worrying about updates on Weibo, or blindly paying attention to all kinds of noisy information and forgetting the original intention of accepting information, or is it too easy to get the answer to a question from the Internet without thinking a little bit or thinking about your own opinions, or is all reading behind a massive amount of information becoming "superficial reading "?

Of course, the above only follows the thought of death from entertainment, but as an Internet fan, I prefer the positive side of "the future is wet, I believe that the Internet plays an active role in strengthening human contact, communication, communication, sharing, cooperation, and even action. I believe that the Internet will continuously inject powerful lubricants into the industrial society of ganbaba, I believe that the Internet can bring more human feelings to a society that has become indifferent.

The Internet of coos's "boiled stone soup" under the ceiling provides an unlimited information platform. For a growing organization, at a certain point, the operating costs of management enterprises will eat up all the profit margins. This is the so-called Cocos ceiling, an organization above this ceiling cannot continue to grow and maintain normal operation. Compared with traditional institutions, the emergence of the Internet has reduced or even eliminated transaction and operation costs, allowing various groups and organizations to operate at a low cost. Many people may have read the story about soldiers cooking stone soup. This is an old French story about ELE. Me soldiers coming to a village, which has been repeatedly rejected, finally, they came up with a trick. They announced to the villagers that they would make a pot of soup made of stones. Curious villagers have prepared firewood and cauldron for them. The soldiers really started to cook the soup with three big round stones. Of course, they still need a bit of seasoning to make the soup more delicious, for example, salt and pepper ...... Of course it would be better to have a carrot ...... Cabbage, potatoes, and beef are also good ...... If you have more barley and milk, even the king can drink ...... A pot of magic stone soup is really cooked! This is an action to share and cooperate, and it is also a story of mutual benefit: everyone contributes a little bit, and a pot of stone can also be turned into a fresh soup of the United States, in fact, the Internet is the stone of this pot !! At the beginning, the Internet was just a stone-like cold ice technology, but it was far lower than Cocos ceiling operating costs and natural sharing genes that provided a fertile ground for unorganized organizations to grow well, with the development of the Internet, the advantages of platforms have become increasingly prominent.

The law of the birthday paradox makes the Internet a treasure of infinite possibilities. A good platform only has a pot of stones, but the real soup still needs villagers to do it. The Internet has strengthened group coordination, reduced organizational costs, and reduced the cost of failure, these natural high-quality genes bring a large number of "villagers" to the Internet ". At the end of the 19th century and the beginning of the 20th century, the Italian economist Pan found the 20% law: in any group of things, the most important thing is only a small part, about 80%, and the remaining, although the majority, but it is secondary. For example, 20% of people possess 80% of the wealth of the whole society, 80% of the turnover of stores is produced by 20% of goods, and 10000 of your English words, however, you often use only 2000 words. In the traditional sense, various restrictions make us only 20%: Buy products provided by supermarkets and discuss topics discussed by people around us, even products make you unsatisfied or talk about topics that you are not interested in at all. However, when we came to the information age, the long tail theory was born when the 80% law encountered the Internet. The Long Tail Theory proposed that the "Long Tail" of secondary users is very important, why does an online bookstore like Amazon succeed because visitors can find a variety of books on Amazon's website, so this long tail can be converted to sales, there is no way to find so many books in the real bookstore, So Amazon can turn the potential market into sales.

Similarly, the birthday paradox tells us that, wherever we go on the Internet, this long tail also hides infinite possibilities. If there are 23 or more people in a room, the probability of two people having the same birthday is greater than 50%. This means that in a typical standard primary school class (30 persons), there is a higher possibility of two persons having the same birthday. For 60 or more people, this probability is greater than 99%. This mathematical fact conflicts with General intuition, so it is called the birthday paradox. The existence of the birthday paradox makes our personalized needs no longer difficult to satisfy. On the vast Internet, there are always people with the same needs, the same hobbies, and the same pursuit, some people will always explore the value of these personalized needs, even if your needs are amazing and abnormal, and with the expansion of the Internet, the number of people in the original niche groups continues to increase, maybe one day you will find that you are not personalized enough! On the Internet, many niche websites, interest groups, Forum communities, and scattered online stores always have things we are interested in and will give you a feeling of organization, it is worthwhile to invest time, money, and intelligence. Therefore, we consume on the internet, share on the internet, cooperate on the Internet, and even make collective online actions ......

In any case, the internet influences and changes our way of life and ways of thinking in a subtle way. We do not agree with this, but we cannot refuse it. We can only say that we have come to an internet age for everyone.