Interpretation of the August 22 Baidu algorithm upgrade

After one months of rest, and see Baidu Webmaster platform notice, in the August 22 Baidu algorithm upgrade, a new round of K-stop, 90% of the medical hospital station are affected, most of the punishment down right, formed 8.25 events. And many webmaster friends see 360 Comprehensive search launched more than two weeks later, have put the hope in 360 search, not to say 360 search technology into immature, I after two Web site traffic monitoring and analysis found that 360 search has to flow, But these traffic quality personal forecasts are webmaster or people who know IT industry to conduct 360 search experience, and did not form a conversion rate, I have the responsibility of a hospital station, from 360 search to the flow and no conversion rate and consultation rate, so personal advice, and short-term don't put hope all pinned on 360 search, 360 Search still has a long way to go. Since there is no hope in the short term, then we have to understand the Baidu algorithm upgrade, understanding the trend of Baidu search engine and understand their own site why will be punished, why will be down right.

　　

the following Lu and everyone to exchange interpretation Baidu this algorithm upgrade bulletin:

"08-22 Baidu algorithm upgrade, will affect the cheating site and the ranking of low-quality sites," from the title of the announcement, you can see that the front is not the focus, the focus is on the impact of "cheating site included" and "low quality site ranking." First, the impact of "cheating site included", it means that as long as Baidu check your site has cheating, it will reduce the amount of your site; second, the impact of "low quality site of the ranking" is that if the Baidu judge your site for the low quality site, then the penalty down right, The direct impact of the right to drop is the site's keyword ranking directly decline (now 90% of the Medical Hospital site keyword rankings have flown to 500). As for how to judge the site is cheating site or low quality site it? All Baidu is the boss, Baidu is judge and King. Now let's take a look at the announcement:

　1, the Disorderly collection content, the statement impassability, the reader cannot obtain the information which needs.

Interpretation: This is mainly for pseudo original site, using collection and pseudo original tools, scraped out the content, so that users can not read.

Mainly affected by the station: selling links to the garbage station, station group, Taobao Guest, QQ Avatar, game class station.

　2, although the content can be read, but most of the articles are collected, copied from other sites, no original content.

Interpretation: This is mainly for collection, plagiarism site, the site itself without original content or the proportion of original content is too low, such as the medical profession, the large part of the content is to copy each other, to get rid of the head and tail, the reason: Medical industry in the common understanding of basic similarity. In this proposal everyone to the original and collection of the proportion as far as possible control in more than 5:5, truthfully in not original, can be in the original text of others, through their own language to organize the compilation.

Mainly affected by the station: medical sites, selling links to the garbage station, station group, Taobao Guest, QQ Avatar, such as the main medical site is more serious, now 90% of the Medical Hospital website keyword ranking has flown to 500.

　3, the Web page interspersed with the accumulation of keywords or articles and topics unrelated to the attempt to deceive search engines, search related keywords users do not have substantial help

Interpretation: Simple and popular, is trickery. Site stack keyword, the whole station optimization over, the article title and article content does not correspond, for example, the title said "What is periodontal disease?", open the article is to sell things sell products.

Mainly affected by the station: Taobao, health care products station, servers, betting stations and so on.

　4, impersonate the official website deceive the user, in title and META tag statement untrue

Interpretation: The site for piracy, some obvious agent or high imitation goods, but playing the banner of the official website to deceive consumers, is now Baidu has begun to intensify efforts to crack down on the site, suggesting that we use the official website carefully two words.

Mainly affected by the station: Taobao Guest, health care products station, servers, betting stations, such as high imitation products.

　　5, the site has a large number of illegal or fraudulent content, may cause user property security loss

Interpretation: This is mainly for gambling, gambling, adult, Candid Camera, virus Trojan and other information

Mainly affected by the station: gambling, gambling, adults, candid Camera, virus trojans and so on.

Conclusion: Through the above five articles, we can judge that, Baidu said the cheating site is: 1, site or article disorderly accumulation of keywords; 2, Web page trickery irrelevant cheat search engine; 3, fake website fake authoritative website or official website cheat consumer behavior; 4, website publishes or uploads illegal cheat information, Or the site itself is a gambling, gaming site. Low-quality site: The main content of the site is collection, false original, no original substantive content or low proportion of original.

It can be seen that the content of the site Baidu more and more high, more and more attention to the content of the site is helpful to users, in this proposal we try to improve the original proportion of the site, to meet Baidu next round of algorithm upgrade K station TIDE. Baidu announced the last sentence: "In addition, we will continue to cheat on the algorithm upgrade, such as the cheat on the chain to further identify the processing and so on." At the same time, perseverance to provide users with quality original content of the site, will further get the new algorithm of favor ", from the words in combination with the current domestic policy, personal speculation in the end of September or October Baidu will be another algorithm upgrade and K station Big Adventure, hope that the majority of webmaster friends, continue to hold live.

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