Interview with QIAN Jin, CEO of navigation dog: based on reality, looking into the dream

Change the world.

This word can be put in front of anyone who has a dream.

The myth of Apple's success tells us that sometimes the dream of changing the world is not far away. The development of science and technology brings us unlimited possibilities. Sometimes, you only need to look at one or two steps more realistically than others, and you may become the one who changes the world.

Therefore, inspired by Mr. Qiao, we can see that countless entrepreneurs and dreamers have invested heavily in the "mobile Internet" craze and dream of replicating another apple myth.

"Dreamer" Qian jin's "reality" plan

(QIAN Jin, CEO of Beijing tengrui Wanli Information Technology Co., Ltd)

Among these entrepreneurs, Qian jin, CEO of Beijing tengrui Wanli Information Technology Co., Ltd., the product of the mobile app "navigation dog", was involved in this field earlier. From the launch of the "navigation dog" to the present, Qian and his "Comrades" have been stuck for six years. Currently, the "navigation dog" ranks first in the free navigation category in the Apple App Store, ranking 15th in total, which is a good result.

When talking about why we chose mobile phone navigation, Qian jin divided into three layers to explain: first, why did we enter the communication field; second, why did we choose lbs? Third, why focus on the "Mobile Phone Vehicle Navigation Application.

QIAN Jin, who has 12 years of experience in the communication industry, seems that the communication industry has a profound impact on human progress. Among them, mobile phones are most closely related to people. "I have worked in eight countries, including the so-called first world, Second World, and third world countries, I found that the residents of all these countries share a common point that they like mobile phones, "QIAN Jin said. Mobile phones have a great influence on people, so if you want to do something on your mobile phone, "it almost satisfies the dream of an entrepreneur: high technology, high universality, large user base, and great influence ".

After selecting mobile phone-related fields, Qian jin began to think about specific directions. He found that mobile phones in the 3G era had the same hardware facility that previous mobile phones did not possess, that is, the GPS module. "What is mobile Internet? What is the difference from the traditional Internet? It is mobile, and the relative change of location is mobile, so location attribute is the inevitable property of mobile phones. "QIAN Jin said that the essence of technology is to reflect the status of the natural world, the location attribute is a basic attribute of nature. The emergence of the GPS module on mobile phones is epoch-making. It adds a dimension for us to communicate with the world, therefore, "The impact of LBS on human life is immeasurable ".

In the LBS field, where can we find a breakthrough in entrepreneurship? Qian jin believes that a breakthrough in entrepreneurship requires four conditions: 1. A well-known and broad mass base can reduce the risk of small companies in cultivating the market; 2. rigid demand can ensure the number of users; iii. Technical barriers to prevent competitors from quickly copying and surpassing.

Based on the above considerations, Qian jin finally selected the "Mobile Phone Vehicle Navigation Application" as his entrepreneurial direction.

Use future-oriented technologies

Many readers may not know what technical barriers do navigation have? Qian jin said, "We are different from those that use the sign-in service ", currently, most lbs applications under the "sign-in" and "o2o" banners call APIs provided by Google maps or other map companies, and add some service projects based on these Apis. In addition to map data, GPS dogs use new four-dimensional images, interfaces, rendering, and other technologies. "Currently, there are not many enterprises doing map applications, and there are only two or three companies doing navigation. This also shows that there are still some technical difficulties in doing this ". Qian jin said that among the top navigation application service companies on the market, the navigation dog is one of the few enterprises that use cloud navigation technology. "We currently cannot see powerful competitors in cloud navigation," QIAN Jin said.

Using cloud services means you must be online at any time. The reporter noticed that many users are concerned about the function of "whether to support offline navigation" in questions about the application of navigation dogs, this is related to the unstable network environment and high mobile network fees. The reporter learned that the navigation dog website provides offline download of map packages, but the navigation function must be online (because of real-time traffic conditions ), does this affect the enthusiasm of some users?

"We cannot wait until everything (network environment and fees) is ready," QIAN Jin said. Although 3G networks still have such problems, in the next two or three years, these problems can be predicted to be improved. By that time, the navigators have gained user recognition through their own efforts, and have accumulated enough technical barriers. It will be difficult for the opponent to surpass them. If we do this only when everything is mature, the market may have been divided by giants for a long time. "A small company just needs to rush in areas that are not noticed by a large enterprise and have no energy to take into account. It may end up," QIAN Jin said.

Therefore, despite a lot of "practical considerations" when selecting the entrepreneurial direction, the navigation dog still chooses a more advanced "cloud navigation" mode when it is on the road.

We provide services instead of products.

Different from the traditional software distribution model, cloud computing-based products sell more "services ".

Take the navigation software for example, you used to buy a navigator and pay for it in one hand. After buying it, the merchant will not care. As to whether the map has expired and whether the road conditions are accurate, few sellers provide timely services. The cloud computing-based navigation dog application completely eliminates this situation. Map Data and road condition information are updated at any time. You can also add points of interest through "add points of interest ", upload "Traffic event information" and other operations to participate in data updates. Based on this "UGC" interactive mode, navigation information is more accurate, timely, and personalized than traditional navigation software.

"What is a service? First, interaction is required. My producers and beneficiaries can communicate with each other, "QIAN Jin said." Because I am a cloud architecture, because I am a service, I can receive your feedback in time, so I can continuously improve my services. Because of interaction, you can better reflect the spirit of Web. It is not only because you tell me how to do it, but you will become a part of the service and (product) will become an organism ". Qian jin said: theoretically, when the number of users is large enough, content generated by UGC alone can meet the data requirements of real-time navigation. Therefore, this model has broad prospects.

As for the profit model, the application software of the navigation dog is currently free, and the software gets some benefits through built-in advertising. in Qian jin's words, this model is still "simple and crude ". Qian jin said that in the future, more value-added services will be considered for profit, such as helping users query violations, pay-as-you-go fees, and providing Intelligent Route Planning recommendations.

Qian jin told reporters that there will be a major update of the navigation dog software before the Spring Festival and will be added to the speech input service. The next version will add the "Dynamic Intelligent Traffic" function to dynamically recommend the optimal route for users in real time-this function will help improve users' traffic congestion problems. "Many people say that energy conservation and emission reduction are green trips. Will you really use them? But our real-time smart planning (routes) can help you save energy and reduce traffic congestion. This is a valuable thing for society. Why am I trying my best to do this? Because I think this is an invaluable task, and this is the right thing, not just to make a lot of money. This is my greatest support ."