Issues to be considered before building a website

You should carefully consider the following factors before implementing your grand plan.

First, there must be a creative idea which is what you want to do online. Good ideas come from your understanding of the basic workings of the Internet, or your ideas are likely to be source, non-existent. Don't think about whether your ideas have been done online, let alone how they are done. Because if you let these worries take over your mind, it's hard to give your imagination full play.

Let oneself have an idea first, even if she is naïve also no harm. The following tips will gradually revise and refine your vision.

Second, find online competitors are not competitors naturally is very happy things, the Internet for you to open up an unprecedented market space, to find a other people did not think of the project is possible, depending on your experience, vision, courage and creative ability. But in more cases, you can find opponents on the internet, and the number of opponents is often many. So, how do you dig them out on the internet?

Amoy-Dry navigation table is the preferred method. Before you start the search, determine a set of keywords based on the domain, category, and nature of your ideas. To determine the keyword also imagine the average browser to find this type of information on the Internet, which keywords commonly used. Then choose the world's most famous navigation platform, such as Yahoo, AltaVista, InfoSeek, WebCrawler, HotBot, Excite, Lycos, Planetsearch, and so on, with your identified keywords in the navigator search. In general, there are hundreds of search results in each search, many of which are not what you are looking for. We recommend that you only focus on the first 20 sites, if you have limited time, you can only visit the top 10 sites.

Before searching, you should prepare paper and pens, design a form above, and fill in the following survey items:

1, site or company name

2, Web site

3. Geographical area covered by service or product sales

4, service or product and the characteristics of online marketing, advantages

5, services or products and the shortcomings of online marketing

6, Web site publicity methods, home page design, text narration is how to attract viewers when you have a wealth of market information, back to the original idea of the comparison with you to see what you think those are others already have, those are others have not thought of. Others have a unique place, you are not able to learn, in this adjustment, to your creativity for the overall revision and improvement, so that it becomes a certain operational planning case.

Competition is not a bad thing, there is a Chinese proverb called "Get together Good sell goods", the fierce competition indicates the existence of the market, many companies in the common rob a market, but also in the common cultivation of the market. When you come in and there are a lot of companies in there, you're acting as a fruit picker. However, the fast ripe fruit is not easy to let you pick, you have to have a different place, there are other people do not have the characteristics or tricks, in order to steal the fruit should belong to others. And the ultimate goal of your in-depth and meticulous market research is to get you to plan new ideas that will give you a surprise on the basis of comparison.

Third, to create information space to pay attention to several aspects you have the idea, with marketing planning, you can weave your information space. We often say "to think is one thing, to do another". To put what you want into practice, we'll give you some reminders:

1, clearly define your audience: Use the traditional method to do the market, you must know what kind of people to call. Similarly, you also have to be clear beforehand what kind of group you want to be your audience, their consumption habits, preferences, purchasing ability, and so on, to these factors know belly name, you can construct a target, targeted information content, expression and graphic creativity, color and style.

2, through the website design, packaging themselves into a high-tech level, has a strong sustainable growth capacity of the company. For cross-regional audiences, they cannot visit your company to see your strength, and feel and know you by the information and promises on the home page. So, your image in the audience is shaped by your homepage.

3, the use of safe collection methods to collect customers using credit card payment. Whether the use of encrypted proprietary software to collect, determines your image and strength, but also determines whether consumers pay. Obviously, more investment, for their own server to add a set of encrypted collection system, is on the network to sell goods necessary.

4, will your service or merchandise information detailed introduction to the customer, when necessary to use the database for visitors to provide accurate and efficient search methods.

5, to have a global concept, because the internet has broken the space and time and geographical constraints, you only need to break through the language barrier, you can expand your market scope to the global, why not it. Of course this should be able to as a prerequisite, can not be, otherwise, the promise will give you disastrous consequences, is a business taboo.

The service or commodity you selected is suitable for sale through the Internet not all goods or services are suitable for online sales. Generally speaking, the website is suitable to establish the enterprise image, introduce company, service and product information, receive feedback from users, etc., suitable for sales consulting information, software, images and some goods or services of low value, such as gifts, CD-ROM, books, medicine, all kinds of tickets, tourism services and so on. Some of these products also need to combine door-to-door delivery, mailing and other means.

Five, for your site to define a good domain name is your Web site, you want people to remember her, just as you want people to remember your phone number, as long as people know your Web site, you can always access the information set in the server ads. Defining a domain name is as difficult as it is for your child's name. Our experience is that your name is the best:

1. Short

2, easy to remember

3, have a certain marking significance, such as the company's name, business logo, business, service or product, etc. or the same.

4, not easy to write errors, because the browser to tap the keyboard to enter your Web site, so considering people's input habits and lexical is necessary.

First Ask yourself: why people want to visit your site is also your site can provide visitors with something, and not let them ages from, spellbound. To say that the internet is a sea of information is not a point. In this ocean, you not only have to let people find you, but also to make people can not be separated from you. This involves the construction of information space. We gave you 5 reminders in the third big point above. These five reminders are also only related to the packaging of a site to pay attention to. On this basis, we would like to draw your attention to: more to stand in the height of culture to construct your information space.