Over the past two years, Xiaomi, polar routing, and other large "Internet thinking" hardware companies have been successful, revolutionizing many traditional industries. Last week, a high-tech company in Shenzhen released "the world's first Smart Home Cinema-nut g1", and wants to use "Internet thinking" to subvert the traditional home cinema industry.
In this regard, I believe that it is far from enough to possess disruptive hardware to subvert the traditional home theater industry, traditional home cinema equipment is also exploding in terms of functions, content, and prices. Only in this way can we truly be eligible to talk about subversion. From this perspective, is nut G1 qualified to subvert the industry?
Designed to subvert the small body, implement all functions of the Home Theater
Building a traditional cinema in the living room at home not only occupies a large area, but also takes time and effort.
Nut G1 is different, it is the first round body, less than twice the diameter of the ordinary DVD disc, using a high strength aluminum magnesium alloy panel, small and exquisite looks full of texture, just like a beautiful art, and the living room. It has such a small body, but can output a 300-inch giant image, and provides the effect of Surround Sound through four small speakers hidden on the inner wall, realizing all functions of a home theater.
Functional disruption "nut store" has turned it into any Home Entertainment Device
Traditional cinemas have a single function. You cannot watch movies at home all day, so the devices are often left there. However, in addition to implementing the functions of the home theater, nut G1 is also equipped with a nut smart operating system developed based on Android, and specifically launched a "nut store" that contains thousands of high-quality applications for this device ". With the support of "nut store", you can expand the function of nut G1 at will. As long as the corresponding application software is supported, nut G1 can be used as any home entertainment equipment, such as smart KTV, game consoles, super TVs, etc., so that users can play in the living room.
A copy of Mango TV video on the Content
At present, there are devices with similar features as nut G1 on the market. If Smart TVs and smart projection are used, most of them have a problem, that is, the content inside is mostly not genuine content. Now the country is vigorously rectifying the copyright of various videos. In this context, such devices will bring a lot of unnecessary trouble to users.
In this regard, the practice of nut G1 is to introduce genuine videos. The nut G1 exclusively gathers a free and genuine video of Mango TV for millions of hours. Mango TV's first-line variety shows are independently broadcast, and the latest movies, TV series, entertainment and variety shows are updated in real time, popular programs like "Where did Dad go" and "Happy Camp" are available. With genuine authorized resource content, it creates the most stable and reliable experience for users.
Price disruption: RMB 2399 broke the price limit
When talking about a home theater, people first think of its high cost, display equipment, audio equipment, playing equipment ...... In this case, the cheapest price is more than 10 thousand yuan. Such an expensive price also discouraged many people who love to watch movies from buying their own cinemas. They can only continue to watch "small screen movies" on computer monitors, iPad, and even mobile phones ".
The appearance of nut G1 has completely changed this situation. Its price is only RMB 2399, or even lower than the price of a Chinese mobile phone. However, it integrates the functions of multiple devices, such as display, audio, and playback. It also supports WiFi wireless Internet access and downloading software for Function Extension, it can be said that it is the most cost-effective smart home cinema in the industry.
Judging from the current layout of nut G1, it is building a new smart home cinema ecosystem integrating "terminal + content + Platform + software. If the construction of this ecological chain is successful, we have reason to believe that the home theater industry will be reborn with the help of Internet thinking.
It is also an attempt to subvert the Internet thinking of home cinemas.
