Li Shanyou: When starting a business, experience the third spring of life

From Sohu editor-in-chief to venture-goers In order to draw a complete circle of his life, a year ago, 34 years old, he placed millions of annual salary and Sohu editor-in-chief of the title do not, willing to venture into entrepreneurship, a year later he spent 13 days on the integration of tens of millions of dollars in venture capital, the creation of the company has become one of China's most popular YouTube ...

When he met Li Shanyou, he had just finished a departmental seminar. Sitting in the new office, which has just moved into the one-month period, he still frequently mentions the two-storey White House of the Four Seasons Green Dong village.

That is just the location of the start-up, the first floor is the staff to eat and sleep, the second floor is the office area, his "warriors" were there 24 hours, full of creativity and morale.

Despite the "original place too broken" as the reason, the investors "forced" to move to the current office location, but Li Shanyou still maintain the true nature of hard work. In the conference room The big meeting table only spent 200 yuan, the chair 30 yuan One, all is from the old furniture market Amoy. "I want to spend the money on the edge," entrepreneur Li Shanyou has begun to learn to start from cost savings.

Before the establishment of 酷6网, Li Shanyou is the editor-in-chief of Sohu, five years, leading Sohu rise from the trough, from the previous advertising only Sina 25%, to 2006 has reached Sina's 90%. And get the games and the World Cup video playback right.

March 24, 2006, in the second day after Sohu opened the World Cup video Broadcasting rights conference, Li Shanyou found Sohu founder Charles Zhang, formally proposed to resign.

Because he has completed the second phase of life's mission.

"I set four stages for my life--professional managers, career managers, entrepreneurs, lecturers." By the beginning of 2006, Sohu's performance has been obvious to all, I think I can for the career manager this stage to draw a complete circle. It's time to plunge into the entrepreneurial phase. ”

Charles Zhang wrote four characters in Li Shanyou's resignation announcement: to retire.

April 17, 2006, Li Shanyou publicly announced his career in the video field.

entrepreneurs are lonely.

to know how to judge the trend, perseverance

After formally submitting his resignation, Li Shanyou seemed to unload a heavy burden, a sigh of relief, in the phone to a friend, he burst out laughing, "haha, I finally can turn off the phone at night to sleep." But soon, he couldn't sleep again.

Li Shanyou was passionate when he chose to enter the video industry, and he was very much in agreement with Bill Gates's statement at an annual Davos meeting that internet video would subvert the status of television within five years. He believes that after the portal, search, the Internet's third biggest opportunity must be video. "I would be very sorry if I did not take this opportunity." ”

But when the initial passion is translated into action, Li Shanyou really realizes how difficult it is. More than 200 competitors looked at him. Bandwidth, copyrights, costs ... One after another the problem ensued.

Li Shanyou think of the difficulties in Sohu faced career choice.

"From the director of human resources to be editor-in-chief, I know very well that if this thing fails, I must leave Sohu, it is a very risky choice in my life." But deep inside, another force told me that someone should come out and take care of it, and since no one is there, I will stand up. ”

In addition to the north-east People's loyal character, Li Shanyou also made a rational judgment, "if successful, my career will be widened." Even if it fails, it's a big deal to go back to human resources. ”

The same is true for this time, and if it fails, there may be no prestige in the past for the editor-in-chief to accumulate. But if successful, the self-confidence of entrepreneurship is an increase in the future to be a lecturer in the road is also an accumulation. And Sohu has done similar products before, the development is not bad.

"Entrepreneurs have to learn to judge big trends, see if the trend is right, and if it's right, it's worth the risk." ”

Li Shanyou a desperate, hard, finally through the difficult start-up years, realize the profit.

After the dark days of Li Shanyou again recall the difficult, can not help but sigh with regret, entrepreneurship is too difficult, perhaps you have already foreseen in the beginning of business difficulties, but once you start to work, you will find that the difficulty is far more than you expected 10 times times larger.

"Entrepreneurs are lonely. It's like being in a dark room, where people don't know where to go, you need to inspire others, tell them that shimmer is there, follow me. This is a great requirement for the psychological endurance of the entrepreneur. If you do not have a strong psychological capacity, do not go to business, because you can not withstand the possible impact, you can not bear the expectations of others. ”

Therefore, Su Dongpo's Word became the motto of Li Shanyou---------------------------------------

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