Li Yanhong's internal Email: from PC to mobile Internet, wolf-like

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Li Yanhong's internal Email: from PC to mobile Internet, wolf-like Li Yanhong said that to make it clearer to all employees that if they want to find a stable job without seeking merit, they should leave now. Otherwise, our large ship will be dragged down.

Sina technology news on the morning of June 14, Baidu CEO Li Yanhong said in an internal email entitled "change, starting from you and me" that users' search behavior is migrating from PC to Mobile, baidu should take advantage of its inherent advantages to help users migrate earlier, rather than maintaining the status quo. In terms of implementation, we should encourage the wolf nature and eliminate petty assets.

　　The full text of Internal emails is as follows:

Change from you to me

In strategy, the first is rectify the underinvestigation problem.

We have made a lot of money over the past few years, but we have not invested enough. Every time we read our financial report, we say we have a 50% profit. When our business is still growing fast, we should not pursue net profit quickly. We should invest more money in more new businesses and innovations.

In addition to the core business, enhance the enabler and protector!

In addition to our core business, we also need to invest in something that will allow users to use Baidu search more. For example, in browsers, you have a large market share, you will be able to search through user guidance, and we have not invested much in this aspect.

You have such a good market position. If someone wants to grab it, it will be a problem. You need something to protect yourself.

Then we need willing to disrupt ourselves.

Some of our inherent advantages will be weakened over time with changes in the market. At this time, it is very dangerous to resist changes in the market, since we find that users' search behavior is migrated from PC to mobile, we should take the initiative to guide users to migrate to wireless earlier, so that we can leverage the advantages of PC, instead of trying to maintain the status quo, we think that users should stay on the PC. For example, in the sales field, our sales may say that the customer will spend money on search promotion, which is very profitable, however, users' usage habits are migration. If we do not educate our customers on migration, it will be very dangerous in the future.

Managers need to understand the strategy at his/her level.

In the past, we thought that strategy was at the CEO level, but not exactly. The biggest strategy is the CEO level, but every product and every business has its own strategy. The business and product you are responsible, even if you are responsible for the functions, you need to know what the surrounding environment is and what its strategy is. You need to know what should happen to such things as the market changes.

Encourage the wolf and eliminate petty assets

There are also many changes in implementation. We call Baidu culture simple and reliable, but with the passage of time, how to achieve simple and reliable is different. Now I have observed two problems: one is to encourage the wolf, the other is to eliminate petty assets. The wolf word was invented by another company and used by it. There are indeed some concerns over this term. It seems to some people that it is not a positive term, or that it seems to many people that this is not in line with Baidu culture, there is a conflict. However, their three definitions of the wolf nature are very suitable for the current Baidu: a keen sense of smell, an indomitable attacking spirit, and a mass struggle.

These three points must be positive, and they must be what baidu should have. These three points do not conflict with our simple and reliable culture. We need a keen sense of smell, an indomitable spirit of attack, and a mass struggle. In fact, Baidu is like this in the early days. You can not only do the best in the company, but also become the best in China and the best in the world. At that time, it was much more difficult than it was now. You can only rely on it without losing the chain. How can you call dependency?

I told the director about the elimination of petty capital. After talking about this, some estaff and the Director may have conveyed these things. Later, HR also made some interviews, I feel that everyone is controversial about this petty asset. What is petty capital? My definition is that I have a good background, fluent English, and stable income. I believe that work is only part of my life. If I do not think ahead, I will pursue the comfort of my life.

Especially controversial is the first sentence, with a good background and fluent English. They say Robin, aren't you such a person, I said that this is because I am such a person, and I dare say that this person will be eliminated.

People may think that after several years of development, Baidu has become a very large company and a very superior company. The recruits are all good. After graduating from Peking University and Tsinghua University, the conditions are quite good, I have seen the world well. However, I tell you that this background is not necessarily your advantage, because your living environment is so comfortable that it is like a dinosaur. After years of growth, but you cannot survive when the conditions change. Instead, those who come out of the countryside, who have no money at home, work hard at 1.1 o'clock. In fact, they are actually more capable of survival. So after the Director's meeting, everyone told me whether or not Robin needs to change? I don't need to change it. I just want these people to understand that these conditions are not your advantages, but may become your weaknesses. Because you used to have a good time. Once the environment changes, once the competition changes, this is terrible.

Including my children, I said that you must endure hardships. If you have never suffered, you cannot do anything in the future.

Therefore, the elimination of petty funds is a call for the wolf nature, and the call for the wolf nature is to increase the size of carrots. To make it clearer to all employees, if they want to find a stable job that does not seek merit but never go through, please leave now; otherwise, our large ship will be dragged down.

Reduce management level and improve efficiency

Reducing staff and increasing efficiency means reducing the number of people who simply perform management. senior engineers need to write code and managers need to understand the business. I have made a statistical analysis, and there are few people who write code above T5. T5 is basically just two years ahead, so I will not write it when I have just learned a code, because they want to bring many new people, you don't have time to write it yourself. Then we need to reduce the number of junior people. For those employees who are hard-working and have no passion to let them go, we add the saved money to those employees who really want to live their achievements.

Reduce meetings and make decisions in a timely manner. There should be clear decision makers, deadline, and people should follow up on everything.

Mission and culture are higher than KPIs. In the past, I had such requirements for estaff, but I had to do so with every layer of staff and every layer of managers. It is often said that this item is not the KPI of that department, so he is not doing well and is not in a hurry. Our entire company should advocate the idea that the cultural mission is higher than the KPI. What meets our culture and mission needs to be done and cooperated.

So when we come back, we still need to say that the entire Chinese Internet, the world Internet, or the entire market economy environment is actually in line with the rule of survival of the fittest. I heard that a dinosaur step on the foot of a zombie. After a few hours, his brain will be able to respond. No matter how old you are, you will become extinct. We cannot be a dinosaur. We must be a strong person, change our mindset, and become a company with strong cloud and client capabilities. We can achieve the second take-off of Baidu with innovation and passion.

Thank you!

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