Liu Kangyu: Decrypt the current popular Baidu bottom Marketing

Now Baidu Bottom Marketing This word is very "fire", why it So "fire"? Because it is relative to Baidu bidding, you only need very little input, you can get a big brand effect. So what exactly is called Baidu Bottom marketing? What kind of charm it has, so many enterprises are eagerly sought after, I will give you to decrypt the bottom of Baidu's marketing.

First of all, I explain to you what is the bottom of Baidu marketing. Some people define that when a customer searches for a keyword, the relevant search at the bottom of the page shows the target words you expect. And that's actually just a more face-saving definition of what companies are doing to get their money done. But, in fact, is in the user using Baidu Search, produced a drop-down box and related search results. The point is, how did this result come about? It's very simple, and it's about the amount of search in Baidu.

The principle of this kind of brush keyword is that when you search for a word, such as "Shenzhen SEO" will not only in the Baidu search box will appear in the relevant vocabulary, and will be in the search results page below the relevant search terms, such as: "Shenzhen seo Liu Kangyu" "Shenzhen seo Training" and so on and similar vocabulary. Also such as search input "webmaster", in the Baidu Drop-down box will appear "Webmaster Tools", "Webmaster Statistics" and other related words. This role is not to do the bidding rankings can also be achieved to promote the purpose. And importantly, Baidu Drop-down box and the bottom of the related search is the behavior of the user generated, that is, users like, that is, in line with Baidu's preferences, so the relevant words appear will not be considered cheating.

We take stationmaster one word as an example, the picture and text give everybody examples to explain under it. When you enter the word "webmaster", Baidu appears Drop-down box, and related search, as shown in the following figure

　　

　　

As shown above, there appear webmaster home, webmaster network, such as website name. When the user sees, will let the user feel that these 2 websites should be in the industry very big, achieves a brand the effect, the enterprise practices similarly. Here I don't give a detailed example.

In principle this kind of marketing method generally achieves the obvious effect in 3-7 days, may have individual flow rate is lower than the word day can see, but does not have the flow the word matching also does not have much significance. Traffic is relatively large words, it is difficult to match up, this to Baidu search engine mechanism has a relationship. After all, related search by click Search and then match. There is also a different IP generated search results.

As for this marketing technology, here is not the details, after all, this Baidu bottom marketing and search matching marketing is still a career, people rely on this to eat, can not break the rules of the line. And after all, this is parasitic on Baidu's own a money-making model, is the punishment of Baidu is sooner or later, after all, Baidu he is not a gentleman, he is really "villain", and its temper is out of the name of the difficult to ponder, this, webmaster friends than I know more.

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