MBA Marketing Management-relationship with software

 

 

 

 

 

 

 

I,



What is marketing?

Understand customer value, create customer value, and obtain profit returns from the value created for the customer.

 

II,



Product value

 

III,



4 P
And 4C

 

IV,



Quotation for software projects

Product pricing

1,



Cost-oriented

2,



Demand orientation

3,



Competitive Orientation

Applicable to software projects

Demand orientation refers to the long-term interaction between sales personnel and customers to understand the psychological price of customers in a project. Competition orientation refers to understanding the quote and solution strategies of competitors; the cost orientation is to calculate the cost profit of the company of the project. The software quotation is formed by close combination of the three.

 

V,



Software Product Quotation

1,


Cost addition Pricing

I believe that software products seldom do this because they do not consider the creative value of software.

2,


Target income Pricing Method

It seems to be good. We will divide the expected earnings by the expected sales volume for pricing, but some of them are unrealistic. Our expectations may not necessarily meet the customer's expectations for the product value.

3,


Cognitive Value Pricing

It depends on the customer's cognitive value of the product and the level of cognition of the company's brand, but the relationship with pricing is chicken and egg.

4,


Refer to competitor Pricing

Individuals prefer this pricing method to reduce unrealistic expectations and set reasonable prices.