Micro-search, how to achieve mobile medicine?

with the increasingly mature mobile technology, wearable devices become increasingly popular, the rapid Usher in the 4G era, people's health requirements are more and more high, mobile medicine came into being, gradually into people's vision, can please people, pleasing people like, or an unknown mystery. However, in the face of such a huge market, how the Denver Nuggets is the biggest problem of the moment.

Many people know that mobile medical products are implemented by simple medical devices and communication technologies, but don't know what the real purpose of mobile healthcare is? In fact, mobile medicine is to connect the home and medical field, to provide users with remote medical services, so as to achieve user health monitoring and management. Real mobile healthcare can effectively communicate between doctors and patients, collect health data from users, and give users health advice.

However, the current mobile medical care is only focused on how to be registered, consultation, treatment and other links to open up, which is not really the meaning of mobile medicine. Even such a transitional goal, to solve the current Chinese large cities, difficult to find a doctor, registration difficult problem is also a major contribution, but the actual difficult to break, because limited by the domestic medical system, treatment and other links of obstacles, can not be overcome in the short term.

Living in the current mobile medicine is not easy, and micro-search but the breakthrough surrounded by the traditional medical care, to create a new type of mobile medical model, not only the registration, consultation, treatment and other links to get through, but also the offline hospital to the line, to achieve a combination of online and offline "doctor-patient Interaction" mode, intelligent Collection Management user health data For the user, to create a mobile medical service platform for doctors, to open up a mobile medical marketing management platform, this is the real mobile medicine.

How is micro-search mobile medicine implemented? From the micro-search, mainly divided into finding the answer, looking for a doctor, looking for a hospital three parts, in line with the user's daily habits, users through the search for answers, input relevant keywords, you can find the corresponding answer, in addition, the user according to the key words, view related pathologies, find a treatment plan, no need to consult a doctor, can also solve the problem on its own. By looking for a doctor's entrance, you can ask your doctor questions, consult, inquire, make an appointment, register, etc., or search for a hospital entrance to find a designated physician, and you will also be asked a question, consultation, appointment, registration, etc.

These are just the tip of the iceberg of medical services, but this kind of medical service is also required by users, even if it seems simple and not content, but can help users of micro-search will try to do a good job, and the real medical service is to seek the doctor's side. The doctor-side is for physicians only and provides 6 functions for certified physicians , customer management, consulting management, electronic medical records, marketing management, physician circles and job management. Through customer management, to send users follow-up doctor's orders, electronic medical records, reports, birthday blessings, preferential information, so that users know their health information in a timely manner, effectively improve the relationship between doctors and patients. Through electronic medical records, easy to enter user information, fill in the Detailed report form, you need to also export, and send to the user, so that users can also manage their own health.

Many in the industry believe that, although the health care industry market is large, but because of the complexity of the system, the business model is not obvious. Today, the mobile medical industry has not yet emerged as a successful business model, due to the relatively small number of participants, in the construction of business models also have a focus on and bright spots, but in general still show that the profit model is not clear, the business model is more reproducible, anti-risk ability is not strong, the company's income source is relatively single.

"How to build your own business model is also the biggest problem of micro-search." At present, some medical apps have their own business models, such as spring rain Doctor, the use of "membership system" to create "Air hospital", the user charges, to provide mobile medical services. and micro-look unique, open up a new business model, the "Doctor Marketing effect" charge, do not charge users. For micro-search, doctors and users are just as important, but the user charges, always feel the lack of anything. Since is the service, that is as much as possible for the user to consider, but does not mean that the doctor is not important, doctors to join the micro-search platform, to obtain a huge amount of user resources, if the doctors do not get marketing results, also do not have to be micro-search platform fees. "Micro-Search Team Introduction

Thus, although with the development of the Times, technological progress, mobile medical development opportunities are very large and full of business opportunities, therefore, to seize the market, it must be prepared, such as the need to accelerate the industry's professionalism, both technical and channel angle is so, in addition, Entrepreneurs also need to keep abreast of the development direction and trend of medical policy, only continuous innovation and exploration is the best way to move the medical industry.

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Micro-search, how to achieve mobile medicine?