Million Shop sellers doubt: Business License how

"We have not received the details of the implementation of the notice, the specific how to do it is not clear." July 22, Beijing Municipal Administration of Industry and Commerce Hall, when the reporter asked how e-commerce shop to apply for a business license, the staff responsible for the advisory response.

Such a response to the "seller" Xiao Li (alias) more puzzled. Lish lives in Beijing Chaoyang, in the spare time in Taobao and easy to open a shop selling trinkets, a little surplus every month.

However, the recent sellers have been discussing a Beijing shop new rules, so that small Li also restless. In early July, Beijing Municipal Administration of Industry and Commerce issued the "on the implementation of < Beijing Information Promotion regulations > strengthen the supervision and management of Electronic commerce" (hereinafter said: Shop new rules), the city in Beijing to use the Internet to engage in operating activities of units and individuals should be legally obtained business license, This provision is implemented from August 1 onwards.

"We all think that this will increase the cost of our sellers, it is not conducive to the development of the industry." Lish said that the implementation of the deadline of August 1 is only a week time, and the implementation of the rules are still holding the pipa half cover, which makes many sellers feel "there is always something not down." ”

There are nearly million shop sellers and small stand, in anxiety and confusion waiting for the implementation of the rules of the introduction, because there is news that the State administration of industry and Commerce will be implemented nationwide shop license management model, and Beijing is the first crab to eat the city. At present, Shanghai will be in the recent introduction of electronic commerce supervision and management regulations, but did not explicitly put forward shop must deal with the provisions of the business license.

C2C e-commerce platform Taobao, ebay and Pat are now looking at the new rules, but declined to comment.

　　Controversial shop new rules

"Because the sellers of business-to-business, Business-to-consumer and other websites must first obtain business license, so the new rules of the shop will not have any impact on this type of site, and the new rules of online shop is the impact of the C2C platform." "Institute of Finance and Commerce Professor, Doctoral tutor, e-commerce expert Jing Lingbo said to reporters that the personal seller-oriented c2c platform may bring negative impact, making many voices that the new rules for the implementation of the time is not appropriate.

The industry generally believe that for the C2C platform, the impact of the new shop rules will make a higher threshold for additional sellers, and some of the original small and medium old sellers may be due to licensing procedures cumbersome and give up to continue operating on the platform.

Data show that 2007 China's online shopping market size of 56.1 billion yuan, of which the C2C market transaction size of 51.8 billion yuan. Yet this seemingly huge turnover accounts for less than 1% per cent of the total retail trade in Chinese society.

"We think it's good that the government wants to regulate and regulate the market with the help of regulations," he said. "But to see China's e-commerce is still in the early stages of development, premature norms may limit the further development of the market," said Jing Lingbo.

Wang Juntao, chairman of the 6688 company that first engaged in E-commerce in China, also held the same view. He believes that at this time the implementation of the new rules, will reduce the enthusiasm of many individual sellers, and the existence of online shop low-cost advantage brought impact.

"It seems that the difference lies in the timing of regulation and management for the purpose of not having an agreement on the specification and management of electronic commerce." "Jing Lingbo think.

At present, China has not developed a special E-commerce law, the management of e-commerce industry and norms rely on the various sectors of the independent development of norms, such as in the specialized pharmaceutical industry, by the Ministry of Health specifically issued a network of E-commerce transactions in the electronic commerce license. and other business related to E-commerce management, are scattered in various departments, such as electronic payment management norms in the People's Bank, E-commerce involved in the copyright management in the State Copyright Bureau, Logistics Management by the Ministry of Commerce, the tax is under the jurisdiction of the Ministry of Finance.

The management of the shop is the responsibility of the C2C platform service provider, such as the security of the transaction and the preservation of transaction data. At present, the common practice of various platforms is to verify the user's real identity information, each true identity can only have a seller account, while building a good faith system to prevent the phenomenon of fraud. At present, Taobao has about 800,000 sellers, and Pat and fun also have hundreds of thousands of of the sellers.