Mo Yan's website Operation lecture Series (II.)

Website Operations Review A
Do the station before, do a good job of their own research analysis. Do you have the comprehensive ability to do station and operation station?


Second, the site operation of the key points: site production and operation of the positioning before the establishment of the core to find the right,
Carefully study and analyze and plan and supervise the implementation of the---is the website profit model

The profit source of the three websites the content and service provided by your website, how to promote the service to the point that the user must accept

Today, due to the time relationship, it may be delayed. It's going to be a little late today.


Summarize the common sense and ability of the webmaster and the Operation director


A certain E-commerce operating experience, to the site from the establishment to the development of the designated period of feasibility plan and exposure to the lower learning related to some business and knowledge. Do the overall design of the site's industry knowledge to the degree of familiarity.



From the programming of the program, function realization to the design and beautification of the page
The overall architecture of the site and the channels you need to build

All these need to be mastered by the webmaster of the website and can give some guidance to the technicians.



For the overall team of website operations
Divided into two relational layers



Technical layer (record of the last lesson)



Summarize a site's success benchmarks:
Have a clear front, medium-term profit model and ability, and have done a good job in the face of the market to face the introduction of some of the suffering,
According to the market operation, the new mode of operation and the way of profit (that is, so-called entrepreneurship and entrepreneurship) should be specified in advance.
A website will inevitably be trapped by temporary changes in the market. So to give yourself a market setback when to deal with timely.



Web site in its own development and profitability at the same time, can help their customers, visitors to achieve their own needs. As a total profit.
Meet their actual needs! At the same time to your visitors leave a more profound impression, to leave a good reputation for themselves.
So that your traffic will continue to grow for free

Site to consider what I can provide my users what kind of service, to what extent.
First ask yourself, why do people come to visit your site?

The site only has its own loyal specific user groups to make their own profitable basis

Website How to let people know you, especially in the industry.
Either you stand with a huge amount of business customer information, your visitors come to your station, or you are a community-specific site with a certain crowd that can be merged into commercial customers later

Through practice, we can find the current trends and the capabilities of each website. We are the first to gather a huge amount of business customer information, while taking the development and attraction of the audience.


When you focus on pooling business customer information, incorporate your site audience.
The former is the main energy in the beginning of the implementation of the latter auxiliary ~ to achieve complementarity.
And your business customer information becomes your website real content, so still afraid no one to visit you?



Here to mention is that since you are in the industry
There will certainly be a website of your industry. There are a number of ways you need to know how many are there?
How much is the current profitability through your own in-depth observation?
And what is the current offline market situation in your industry? These all need you to really understand and master.


Then you take the profit of the station to analyze. Analyze what?
Analysis of his successful profit model

Analyze how much profit his model can make in this market, from monthly income to annual income.

If they can succeed, they can make a profit. In other words, the route of the family is right.
This is what we need to learn! From the content of the site to the profit model. You need to see for yourself.



In this I want to say, this is like the Qing Dynasty sent the first batch of students, learning other people's advanced technology and management experience!



Bring in other people's successful experiences and combine your own existing resources. Imitate, copy, follow ... There is no need to pick words ...
Since others are right, you should learn from others and integrate your own resources.
Use our new Era website operation gimmick "service" to build your own profit model


To improve the customer, the user's service, reduce the threshold of inbound. To turn others ' charges into their own disguised sex is free.
And you rely on other people do not get the service to make a profit!

You have to learn to use your hardware to serve you.
and allow yourself to implement it yourself. Especially personal webmaster!!

I said, the curriculum for personal webmaster and operations Director ~
Since is stationmaster, you can understand the technology. And your technology is your capital.


Just see how you use it.

If you do not understand the technology, and do not know how to operate ...
Don't blame me for not being nice.
Go back to learning to do this line.



Some know more and less.
I'm going to teach you how to do it. We need to understand, and make a good analysis of themselves.
Do not read a sentence, did not understand or disagree to feel wrong ...

Would like to listen to the end of their own review, apply to their own station to think about it.


I used to learn business management, and then to report to the Economist's class. I learned a good many days, think the teacher that is not to say nonsense mody ...
I also with the teacher theory half a day.
The teacher said, "Do you think you're more of a cow than that?"
If you want to listen, after listening to do not understand to ask me, combined with their own practice.
I really heard it myself, only to know that everything has seen him finished. Listen, I'm done. Finished learning ... To be qualified to say yes.
Just like the finishing touches. A reason



Here to listen to have to do the station so far, to really analyze your industry station success. How did they do that?
Have you ever analyzed it thoroughly?


If you have a thorough analysis, and you really think about it, why are you still a little P station? Why are you still worried about making money for some ads?

1 stand in your industry, not in 1 years to do the first several. To do the industry's people do not do not know the state of the mouth
~~



That is to say the analysis of the wrong, and you try to place is also wrong ~ so simple