[Mobile Phone fun figure] mobile phone: 7th kinds of Mass Media

Mobile devices are the newest member of mass media and we know little about them. HoweverIt has the same influence as printing, television, or Internet media..

7 forms of mass media (AGE)


1550: printing (including books, magazines, and newspapers)

1880: Recording (music, images, etc)

1910 types: Cinema

1920 types: Broadcast

1950 types: TV

1990 types: Internet

2000 types: mobile phones


New media vs. old media

New media does not kill old media.

After more than five centuries, printing still exists in the context of the successive emergence of multiple media. In contrast, what changes with the progress of the industry is its influence. For example, free newspapers with advertisements are provided in many places.
New media provides a unique opportunity for new content

All content previously provided by broadcasting has been transferred to television, but TV has its unique content that can only be reproduced through television. (For example, broadcast is used to reflect music and television. It is just a song. More additional effects can only be reflected through video .)

Why are mobile devices unique?

"The difference between mobile devices and the Internet is like the difference between television and broadcasting ." -- Tomi t Ahonen

Mobile devices will carry all the available content on the Internet (the effect may not be as good, but not necessarily so good ). At the same time, mobile devices will provide opportunities for content that cannot be carried by the Internet. For example, ringtones: in the United States, this is a $5 billion industry, more than twice that of iTunes. Mobile phones are also the most popular technology products on the earth, more than FM radio.

7 Input weapons for mobile phones(There are only two types of computers)

Two main input devices are used for computer design. However, there are already seven input data methods for mobile phones (it is worth mentioning that, unlike computers, mobile phone input methods are suitable for single-handed operations .)

ComputerKeyboard and mouse (the camera and microphone are not standard and have restrictions)
Mobile phoneKeyboard touch screen camera QR code scan microphone mobile sensor GPS Positioning

Seven unique mobile phones

FirstPersonalizationMass media
AlwaysOnline
AlwaysTransmit data

Built-inPaymentChannel

Once necessary,Readily available

More audience InformationPrecision

Capture users' consumption behaviorsSocial Significance

Screen size is not important

If the screen size is indeed important, the dominant media today will still be cinemas.

In fact, the current TV industry is of the film industry.10 times.

Case study: ebook vs. Mobile Books

In Japan, e-books on mobile devices are more than five times more popular than normal e-books,

Many books are written directly on mobile phones.


Output value (USD million)
Mobile Books350
Ebook60