Mobile search "chicken ribs" or not entirely by product definition

About the future of mobile search products different people will give different positioning, some people will say that the search product itself is an ecosystem, focus on the attributes of the product and then a good user experience, will inevitably get the support of large users, and some people will say in the mobile internet era, mobile search function will be more and more diluted, Instead, individual app apps are in place. I think we all have a basis for these views, there is nothing wrong. But in a new product pattern formation, a traditional sense of the product can not be used to understand the original thinking, after all, relative to the PC end and mobile end, the product ideology has changed to a certain extent.

In this would like to mention the PC end and mobile end of the two products, Baidu and UC, for Baidu is needless to say, we must be love and hate, webmaster friends are familiar with it to the point of knowledge, in this only want to say UC. As a desktop search transition to the mobile end of the search function, UC in 2011 years ushered in the golden period of development, the number of users to reach 400 million, India and other second market development is very rapid. Refused to complete statistics, UC in the smart Machine Third-party browser market accounted for more than 43﹪, in the functional machine market accounted for more than 70 ﹪. These bright figures may best highlight the strength of the search product form at the mobile end, but since the beginning of the last wave of mergers and acquisitions, it seems embarrassing that the development of UC is not smooth sailing, or for the future of the search products in the future, with UC representative of the mobile search should seek more changes in the road.

The embarrassment of mobile search

By 2011, nearly 80% of users would first choose to log in to their mobile browsers to see the information, and a year later, that number would be lowered to 57.8%. This is what mobile search needs to face. Compared to the pattern of products two years ago, mobile users now apparently prefer micro-letters, microblogs, people, and other socially functional products, and these highly user-viscous products are still trying to put more profitable devices into their own, such as electricity, internet value-added services, such as games. Once the apps that have the user base advantage are transformed into a stand-alone system at the current point, how many people are going to get what they want from the mobile search. Stranded blue webmaster Only for example, in the past I will be through UC information to get some news of the day, and now once opened the network, will immediately pop up the micro-letter Tencent News Push, its information fusion Tencent platform of the latest resources, obviously more professional than UC. I believe that this is the point of change, the UC user activity will be very small impact. This is the current situation of mobile search to face the embarrassment, as the various applications of app more mature, the initial vertical user function will be more perfect, and these stripping function is obviously dry mobile search a lot of live, so how to deal with these app applications Rob, and then realize their own application value, is a problem that the mobile search industry urgently needs to solve.

There are not many opportunities for the market to give mobile search

Even if the user is willing to wait for UC changes, the market will not give UC, such as mobile search too many opportunities, as if they are doing the gynostemma Blue medicine, once the market appears a new growth point, how users will stop the pursuit of footsteps. Because the internet is like this, always in the obsessive-compulsive disorder of the forward development, without any delay. Under the existing ideology, even if You Yongfu repeatedly stressed the independence of UC, emphasizing that UC will not be mergers and acquisitions, the capital market will not be too much stimulation, because everyone is looking at the results, even if UC was acquired, but if you can get the development of favorable tickets, then the market and users will not abandon you But now that UC has done it? On the commercial value, the point pass rate of the mobile search port a lot lower than the PC, according to estimate the former is 0.5%, the latter is 5%, from the technology and development, mobile Search Web page technology is not perfect for the information of the bearer also did not plan a better program, the popularity of the degree is not enough, And that's the downside of mobile search. Even UC has been proud of the 400 million users, and how many have the ability to realize it? Looking at the current application of apps, which is a more successful product is not billion-level users, but there are several software real development initiative. So in a traditional search angle to do mobile search, to do click Ads, and even to do the bidding is only lazy people's thinking, mobile search needs more change.

The future search pattern is geometric

When it comes to change, then everyone will ask what the mobile search should do in the face of this situation. In fact, some friends in the previous article has summed up the future of mobile search product ideology, summed up three points, that is, voice search, fragmentation, social. On The voice search, my personal understanding is based on the convenience of consideration, after all, in the more and more intelligent now, the user's functional requirements for the product is no longer limited to the original use of the function, everyone in the pursuit of a higher quality of the user experience, In such a large environment, voice search is clearly a market demand and transaction implementation of the function, so mobile search should firmly seize this opportunity. In response to fragmentation, some industry friends are reading that with the increasing variety of mobile devices, the main mobile devices currently include ordinary mobile phones, smartphones, tablet computer equipment. And the search results on these devices will be different, not only between the three, but also with our PC Desktop Search results will be different. In fact, these ideas are based on different needs of the customization, I personally feel that fragmentation is the key to mobile search layout. The last point is socializing, about the rise of social elements is not a sentence I can explain the white, but the shape of the future search must be carried out in this framework, after all, the acquaintance circle of the information provided in the authenticity of much higher than the traditional search, as before the fire and so on, A user's own search products only have long-term development significance.

Above only from the Ling Grass Park stranded blue webmaster http://www.jiaogulan.tv own point of view, Welcome to comment and reprint, information.