My electric trade routes: the first to enter the electrical business animation peripheral Products Industry SEO

07 That's when I just graduated, 07 that's my outlook for the future, 07 that is when I just contact SEO, 07 is also my backpack started a foreign journey chasing my electric business dream.

07 The muddled into the SEO line, after more than 4 years of precipitation, accumulation, is also a SEO veteran. During this period of operation of various types of sites, there are tens of millions of data information platform, there are smaller enterprise sites, with the overall platform flow to promote as the goal of the project, there is a specific keyword ranking as the goal of the list. SEO seems to himself, has reached a certain point, has been a precipitate. But it seems to be getting farther away from their own electric trade routes.

11, I gave up the original company's SEO director's position, resolutely embarked on the road of the electric business. To the steamed bread Shop Promotion Manager, engaged in animation peripheral products, animation derivative of the online promotion work, engaged in the creation of domestic first-line animation brand animation derivative platform of the cause.

The work has been more than March, here to share some of my experience:

First, the mall needs SEO, but not the need to SEO

1, shopping mall is a product trading platform, the number of goods on the limited, the amount of content can be produced is limited, in terms of content relative to the information platform has a congenital disadvantage;

2, SEO effective period is relatively long, especially in a number of competitive hot keyword areas, the investment in human costs and time costs relatively high, not to deal with the rapid elimination of the principle;

3, mall Promotions, activities, topic cycle short, often have not seen the optimization effect, promotions, activities, topics have been completed.

To sum up, I think that the mall SEO should be as a basic work, as a sense of indoctrination to the editor, promotion of the mind, into a continuous basis of the conduct of the operation, rather than the establishment of a separate department alone responsible.

Two, the mall SEO some skills

1, the Product Details page optimization

One thing we all know is that Kingston's same model of U disk is divided into 8G, 4G, 2G capacity, in addition to this difference, in the other parameters of the product, performance, the appearance of no difference, then if the same commodity, on the 3, respectively, 3 different capacity, will cause duplication of the content of suspicion, So I used the way is, as the same product, in the content area of the different capacity of the U disk are reflected, by the user to choose their own size. This is reflected by a page of 3 products, and does not affect the weight of the search engine. Of course, the title must have a certain standard.

2, the Product List page optimization

As a cartoon mall, you must provide a convenient search product features. For example, the most common multiple conditional combination lookup (by price, by category, by function, according to accessories, that will cause countless different pages of the production, the page increased, in fact, is a fixed number of product arrangements, which will affect the search engine judgment, improve the search engine repeat crawl. To this end, I took the strategy of shielding the combination of links to limit the search engine crawl scope.

Third, the importance of loyal users

Information class portals are more concerned about the number of new IP per day, so as to continuously improve the visibility of the platform. And the mall is more concerned about the number of old users of the IP. Because maintaining an old user is far less expensive than developing a new user, the contribution of the old customers to the shop accounted for more than 80% of the total sales of the store, the development of old customers to earn more than the new users to obtain, retain the old customers will also make a substantial reduction in promotional costs, the old customers will spontaneously for your word-of-mouth publicity to bring new customers.

Iv. Service emphasis on promotion

Service emphasis on the promotion is not to do the service does not promote, meaning that if you spend 100% of energy to do the promotion, then it is necessary to spend 120% of energy to do a good service. A large part of the value-added brand is attached to the service, services including pre-sales services, transactions in the service, after-sales service, and so on, how to create a consumer assured that the purchase of the environment is the electric business need to think about the most important.

Above just I by an old seoer first into the electric business industry a little experience, welcome everyone to Pat Bricks. Interested in the electrical business peers can send me mail 324#mantou.tv (#换成 @, you know), but also hope to support our steamed bread Mall (http://shop.mantou.tv), we will be committed to the vast number of anime fans to create first-class anime peripheral products, animation derivative platform.