Nine key points to improve the user experience in the web design of Electronic Business website

Whether it is the traditional business era or the Internet electric Business era, improve the user's ultimate experience is to achieve the marketing profit goal of an important action. For the electrical business, the core and goal of web design is to take the user as the center, the pursuit of the ultimate user experience, and the completion of its own carrying the business or user aspirations and other goals.

In the internet age, there are nine key points to improve the user experience of the web design of the electronic merchant website:

First, the site positioning

First of all, you should determine what your site's user base is, whether to host e-commerce functional units, whether to meet online shopping needs and so on. The traditional Electronic Commerce website page color is too monotonous, the layout is too traditional and the whole lacks vigor, just satisfies the official website the localization, but cannot satisfy the electronic commerce website demand. Therefore, at this time, the Web site in the full application to optimize the site tone and coordination of the premise, in improving the affinity of the site, its web design also need to take into account E-commerce features and online shopping guidance.

Second, the website style

The style of the website determines the user's first impression on the website, and the core elements of the website design style are the website hue and the website font. Color is often able to reflect the product of the age level and positioning! and designers for color selection and choice, but also to complete the work of the necessary link. For the electrical business site, the choice of more affinity and not abrupt warm series and personalized fonts can make the site become warm and warm up, so that the site more vitality.

Third, Banner design

In the website banner design, completes the picture itself the display space and the effect, but also needs to consider the banner automatic switching Exchange Mode is advantageous to the user experience. For example: mouse click or cursor trigger area is effective, the picture switch is natural smooth convenient and so on. In addition, the advertising text on the banner is necessary to increase the color background processing, this design method in line with the current web design trend, to minimize the image background and the site's main colors and text color fusion, highlighting the visual expression of the text.

Four, interactive design

It is well known that one of the key to improve the user experience is to improve the user's sense of participation, which requires the site's core products or plates to increase the interactive design techniques. Traditional interactive design is very simple, but lacks the function of progress Preview and humanized design. Therefore, one manor believes that the Electronic business Web site design is necessary to optimize the interactive performance model, appropriate to improve the user's selectivity, predictability, reduce user boredom and related procedures to improve the Web site interaction design user-friendly.

Five, response design

With mobile phones and tablet devices increasingly entering people's lives, responsive design has become an important force in the current web development. A Web page that can be adapted to any device is great, and responsive design ensures that users are able to browse content as you wish, whether they are on a mobile device or on a PC.

Vi. Reliability Design

In essence, the premise of the success of electric business marketing is to solve the trust problem. Because believe, so simple. Whether the Electronic Business website can obtain the user's trust, directly affects the net marketing the final effect. In addition to the basic services and functions of the website itself, in many cases, some seemingly obscure details will become the key to the user's trust. And for the General Electric business site, in the transmission of information is often dull and empty, lively, lack of trust and persuasive. Therefore, improve the effectiveness and value of the site information, increase the user's most concerned about or interested in case display and related information, etc., can effectively enhance the trust of the site, extend the user access to stay time, and really improve the user experience degree.

Seven, emotional design

"To love moving" often become the most common form of marketing performance has been. The innate tendency of mankind is to make things human, and to project people's emotions and beliefs into objects. So in the electronic business site to increase the personification, emotional response, users can bring great fun and happiness, so that people have more emotional exchange of products, and to improve the entire site's user friendliness.

Eight, the window design

The traditional window design is the most operating system and browser default general style, visual boring, lack of bright spots, language use of the inherent computer language, can not produce strong emotional communication with users. The use of Visualization of the dialog box, as well as the personification of the dialogue, it will be better to narrow the affinity between the site and users, reducing the user's disgust to the pop-up box, increased the acceptance of the pop-up box.

Nine, concise focus

In the era of information explosion today, more and more electronic business site is more inclined to concise, crisp, intuitive, user-friendly design, through the integration or deletion of redundant pages to achieve simplification, only to the user needs, but also a way to improve the charm of the site style of an effective method.

To sum up, the ultimate goal of web design is to build users favorite products and services, all design to the user as the starting point, the pursuit of the best user experience.

Finally, citing the original study of the words as a conclusion: "Gently propped elbows on the table, holding the face to see the world, everything seems to be different." There may be tens of thousands of ways we can view the world and feel the world, as long as we can subconsciously apply these angles and feelings to our daily life. ”