Nurse Baidu's intention to where

Xiao Su This period of time because the work is more cumbersome, so did not come to A5 stroll. Today I finally have some free time, so take a look at the articles that you write, feel a lot of harvest, especially to see a lot of authors read "Forbes": SEO dead Social real-time content of the big line, but found as SEO practitioners, we should seek more innovative means to optimize the site, which is a kind of exercise for their own , but also the continuation of the SEO industry. However, little sue today and you share is not the content, but to say that their Chen Hongjin author of the 2012 Baidu big event understanding.

　is Baidu for SEO support or against?

February 15, 2012, search and SEO-related vocabulary, will appear as follows: "Baidu prompts you: Do not credulous seo Company's rhetoric and case, improper SEO may cause your site risk." It is recommended that the webmaster to the site before SEO, reference reading Baidu's official guide. ”

Many friends interpret this as Baidu's resistance to and SEO, think also can understand, after all, now SEO God is too many people, some of the quality of ordinary sites through their efforts to get a better ranking, and on the other hand, because of the proliferation of SEO technology, so that the entire search engine interface become dirty, Baidu is not conducive to the overall quality of service, but this is the only reason Baidu prompts users and purposes? Obviously not, SEO site optimization Implementation Benefits of the biggest is undoubtedly small and medium-sized sites, they have to bid promotion, such as Baidu's own services powerless, can only through the form of SEO Outsourcing website Publicity, And Baidu after several years of operation, and the cooperation between large enterprises has become increasingly mature, the relevant data show that Baidu's second quarter to achieve total revenue of 5.456 billion yuan (about 858.8 million U.S. dollars), an increase of 59.8% per cent, to achieve net profit of 2.77 billion yuan (about 436 million U.S. dollars), Year-on-year growth of 69.6%, performance growth even more than Google, in such a large background Baidu to seek greater development, the goal must be put to small and medium-sized webmaster, and for SEO warning in the author seems to be a warning signal.

But by March 8, 2012, search and SEO related vocabulary, will appear the following prompts: "Baidu prompts you: SEO is a very important work, please refer to Baidu about SEO suggestions." "This warning tone is obviously much more tactful than the last time, but within half a month to adjust the tone, for the same thing to express their views, we can feel Baidu's emphasis on SEO has increased, in fact, SEO, before Baidu can be said to be a default attitude, but also just published the" Baidu Search Engine Optimization Guide 2.0 " , "Web2.0 anti-Garbage detailed introduction" and other basic documents, and now the direct attitude, we can see that SEO will usher in Baidu's indirect "rectification", the previous fixed-invariant optimization model must change, if you want to seek in the optimization of the industry's long-term development, Practitioners must seek breakthroughs in the service approach and search sites.

　Baidu rectification, is to improve service quality or Monopoly search engine market?

We know that Baidu in 2004 to invest 50 million yuan, plus some of their own equity, acquired the very influential site navigation-hao123, at that time, Baidu's market share is not so much, and at that time Li was able to spend huge sums to buy hao123, enough to see their development ambitions.

But up to today, Hao123 's performance did not imagine the ideal, throughout the current China's navigation website, is not the hao123 Baidu, but 360 navigation Web site. Personal feeling, 360 is actually more terrible than Tencent, because compared to the latter, 360 by virtue of their own original "permanent free" capture a large number of users, and after nearly 5 years of development, 360 Qihoo company apparently has more than enough to be emboldened to and the Internet any competitor to challenge. Take 360 web site navigation, Baidu 20﹪ traffic unexpectedly from such a "rogue" enterprise, as the Chinese search engine giant Baidu will not stop it? At the same time, Sogou CEO Wang Xiaoquan said to be non-Baidu way to challenge Baidu, in fact, the inside talk about Baidu stronger than the terminal search. So Sogou to seize more terminals, in fact, the so-called three-level rocket success is the success of the terminal, this point Baidu is very clear.

In the terminal can say not ideal performance let Baidu feel the crisis, at the same time, in the most recent search engine User experience survey, has been launched in China 2 years, but still occupy 8/﹪ user experience, and search, Sogou share the 16﹪ market share, but from the data to see, We may still think that Baidu is today's Chinese search engine industry can not shake the overlord, but since the CCTV news 30 points exposure Baidu ranked abuses, false information is too rampant, Baidu's lofty interests have been revealed, although later through the crisis PR, the impact of the incident to the smallest, But some long-term webmaster or enterprises have already felt, strengthen the brand effect is the key to their own development, otherwise, Baidu sooner or later will take their throats, and all of this on June 28 on the day of the update has been the proof.

Although this large area K station, Baidu's official explanation is to improve the quality of its own service, but why some yellow sites, refuse to survive the site, why some friends, enterprises will receive Baidu Promotion department's special phone? In the author's opinion, this is Baidu to suppress small and medium-sized Web site to seek cooperation in another channel, Because Baidu seems to have been very inconsistent with the commercial nature of the site, this incident is a commercial nature of the site has a large-scale K station, down the right, and Baidu's purpose is nothing but cooperation. After you have been defeated, and then a kind of Savior's role appears, the increase in performance is logical.

Finally, said that their own to add to the Baidu homepage function view, read an article before, the author of a friend said Baidu planning has a focus, that is to create a personalized navigation, to seek a user can be satisfied with the Baidu navigation products, and add to the function of Baidu Homepage is obviously for this purpose, Because this function can make the site of good and rubbish immediately make a distinction, and is the user is very straightforward to identify what site is a good site, search engine is easy to judge, in this industry which site is excellent. More important is by virtue of this move, Baidu can search, Sogou and 360 of the competition, the long-term monopoly. In addition, because Baidu Social is not strong, stickiness is not enough development criticism has been Li's heart, and this new function of the addition of the obvious can let Baidu in the interactive take an important step.

Regardless of Baidu practices behind what kind of purpose, we have to understand that the site or the development of enterprises must be based on brand and multi-directional marketing, if too much weight on Baidu, then the development will be full of too much instability. This article by http://www.xinruiyishu.com/Chengdu New Sharp Art Training School small Sue finishing editor, welcome reprint, Reprint please indicate the source, thank you.