Network Forum better embodies the advantages of two-way communication brought by the network, making it become a wide range of Internet services, its popularity is second only to web browsing services. It is of great significance to explore the evolution process of Internet forum from electronic bulletin board to "post bar" and "News chamber", and to explore the humanistic value of Network forum in Network society.
the first online social platform
The Internet forum originated in the the 1970s American University campus Electronic bulletin board, the inventor is Duke University and North Carolina State University of several university students. The electronic bulletin board does not belong to the Internet at the earliest, its operation condition is very simple, as long as has the telephone line and the modem can run up. With the popularity of the internet, the Internet has gradually become the main carrier of electronic bulletin board.
The earliest electronic bulletin board is a bit like a bulletin board in a university campus, which is the gathering occasion of campus information. Compared with the paper Media bulletin board, the electronic bulletin board speed is very fast, the capacity is very big, these are the paper medium's bulletin board cannot compare. More importantly, the electronic bulletin board's flow of information is two-way. Anyone can post behind other people's posts, express their views, forming a collision of wisdom, the confrontation of views. From this point of view, the electronic bulletin board played a role in the seminar. But it does not need to participate in the scene compared with the daily life seminar, greatly expands the breadth and the depth which participates in the deliberation. At the same time, the information flow of electronic bulletin board is open, everyone can see the post on the bulletin board, so the communication on the bulletin board is an open social intercourse behavior.
the evolution of the web forum
By the the mid 1990s, most of the commercial sites have seen the network forum as a new social platform with the huge impact of the flow of people to provide online forum services. In particular, large portal sites, without exception to provide a network of forum services.
Sina is in this transition period seize the opportunity, a small network forum into a large portal. Sina's predecessor is the four-channel forum, its flagship channels are sports and it. At that time, China's sports communication is mainly one-way transmission, concerned about Chinese sports, especially Chinese football fans, can not find a good place to comment on the ball, the four-way Li Fang Forum Sports salon channel for the far apart fans to provide an excellent place to comment on the ball. The IT industry channel of the four-channel forum benefited from the--it of the people who were the main internet participants. It industry is the first net of the people, naturally in the IT sector channel to play the convenience of the Network forum, the rapid transfer of technology information in the IT field, exchange of application experience, greatly promoted the information construction in China. The success of the web forum has brought a huge flow of people to the four-way, which logically transformed into a portal site.
Sohu has also experienced a similar development process, through the acquisition of network forums-to the online "alumni" known as the Chinaren website, Sohu also has access to the portal site of the huge flow of people.
Entering the 21st century, with the development of technology and people's new demand for interactive communication, on the one hand, the number of Internet forums in the rapid growth; On the other hand, the form of web forums is constantly innovating. The combination of Internet forum and Network news has produced a huge effect of "news chamber". The combination of web forum and search engine, produced a mass of "stick", "say it".
At present, major news sites have launched a service that allows netizens to express their feelings about the news after reading a news story. Under normal circumstances, the news and the relevant netizens are placed under the same Web page, other netizens in the news, but also can see others on the news of the speech. In this way, it has formed a "news chamber" effect in the sense of communication. The "Newsroom" effect has greatly shortened the period of two times of news transmission, and it will be completed in a short time by the two communication which was originally passed through the mouth, requiring a longer period to be completed, thus producing a strong synchronic effect. The synchronic effect makes the readers of network news seem to be in front of the same bulletin board as other readers, and can hear other people's comments on the news while they see the news.
This kind of co-aging should be irreplaceable by other media, which makes the network gain a new advantage in the communication. The news two times dissemination cycle greatly shortens, may form the strong public opinion pressure in a very short time, this kind of public opinion pressure to the remote region and the subculture crowd's influence is more obvious. From a positive point of view, strong public pressure can promote cultural unified and social change, from a negative point of view, too strong public pressure may lead to the clash of civilizations and social development of the break.
"Stick" is a Baidu network of inventions, is a search engine for the core of the network forum. Other large commercial websites also have similar services, such as Google's "group", Yahoo's "group", Sohu's "listen to" and so on. In addition, some local sites are also drawing on the experience of "stick" to form a variety of web forums as the core of the "bar."
"Stick" broke the convention of the Internet forum, the establishment and management of the forum is completely to the authority of the network users. Any network user, if interested in a keyword, you can set up a "stick" in this keyword. Every day, Baidu Online has more than 10 posts updated active type "bar" more than 20,000. At present, the most popular Baidu "Stick" is "Super Girl Bar", a daily visit of nearly 6 million people. "Stick" In addition to the impact on the Internet, has formed a real life impact. "Stick" netizens have begun to organize the activities of the network spontaneously.
Accelerator of the Network Society
As one of the most important services on the Internet, Internet forum has played a vital role in the formation of network society. The emergence of network forums and enduring, largely because of meeting people's need for communication. Through various forms of network forums, the communication between people for the first time to break the space, time constraints. When communicating with others, there is no need to take into account their age, education, knowledge, social status, wealth, appearance, and health conditions, which are often unavoidable in other forms of communication. Similarly, there is no way to know the true social identity of the person who is talking. In this way, those who participate in the web forum can be in an equal position with others to conduct arbitrary questions. This is absolutely impossible for all other forms of communication that are available. and "stick" and "news chamber" effect of the emergence of the network forum in addition to meet people's communication needs, but also to the social development of other aspects of the impact, and, in some cases, people often underestimated the impact. At present, along with the network technology progress, the network forum involves the crowd to enlarge unceasingly, the communication effect depth and the breadth unceasingly enhances, to the social development influence also unceasingly deepens. Therefore, the research on the development direction of the Network forum and explore the potential of the network forum in the construction of the socialist Harmonious society should be an important part of the construction and management of the network culture work.