Operating the business of the Business-to-consumer Mall must be aware of the four SEO optimization core

The Business mall is now a very important application in E-commerce, and a lot of small and medium-sized enterprises, have their own independent operators of the website of the business, this is to let their own quality and reputation will not because of other shopping mall bad Word-of-mouth suffered, but their own operation of the business of the website of the Enterprise, also will encounter a lot of bottlenecks, such as delivery, such as the site's user experience and site SEO optimization and so on, will be subject to a variety of restrictions, after all, such as Taobao, such as Jingdong Mall platform, has a very strong technology, so do not worry about the bottleneck of SEO optimization, so the author here on the key to talk about the independent operation of the shopping mall , you need to pay attention to some of the optimization content!

One: The template in the process of the construction of the website of the Business-to-consumer Mall should be maverick

For individuals or businesses, running the website of the Consumer Mall, it is impossible to develop a complete set of station system, most of them are through the purchase of the existing site procedures, but the construction of these stations, the template, but need a good customization, preferably according to the developers of these site procedures to cooperate, And then let them develop a set of products for you to sell a package of personalized templates, so that you can make your site's first impression, get bonus points, reduce the rate of jump site!

Second: Content optimization is the most important

As the content on the shopping mall, mainly pictures and titles as well as attributes, there is a variety of products about the rich content of the introduction, now many of the commercial mall, in the product content of the introduction, often do the form of pictures to do, I think this has a flaw, it is not conducive to Baidu spiders crawl, you know, Baidu Spiders are now mainly able to crawl text content, for picture content, often crawl the intensity is not, unless is included in the Baidu picture channel inside, this also needs to have the picture to have ALT attribute, otherwise the picture will not be included!

So for the content optimization of the shopping mall, you need to pay attention to two aspects, one is as far as possible in the site to fill a large number of textual content, can be replaced by words, never use pictures, with pictures, you must set the picture Alt attribute, after all, pictures can be included in Baidu Pictures, Also often can be transferred through the picture some traffic! But now some enterprises, in order to make the business mall become more good-looking, but also add a large number of flash elements on the site, I think, this is not necessary, after all, flash for the construction of the site, has been outdated technology, completely unfavorable to the content of the site optimization!

Third: The website structure and the optimization of the inner chain

At present, the main structure of the shopping mall has two kinds, one is two-tier structure, is the home page and purchase pages, the other is a three-layer structure, is a more than one channel page, in fact, these two structures, is quite good, if your site structure into four layer five, it will be carefully analyzed, the deeper the level is more unfavorable to the optimization of the site , at the same time the deeper the level, will also enhance the site's internal chain optimization difficulty, although many people now say that the content of the king, the chain for the emperor, but the author believes that the optimization of the chain is equally important, often able to determine the content of the site to determine the amount of the weight of the site, and optimize the focus of the chain is not to let the site appear a large number of And the production of 401 anti-death chain page is very important!

Four: The site outside the chain optimization is indispensable

Now that the Business-to-consumer Mall is independent, that should be an independent site to optimize, and outside the chain for the emperor also explained the importance of the chain optimization, but many webmasters may think that the source of the chain is the best relevance, and similar to the sale of similar products, the majority of the shopping mall site is a number of professional platform, Some of the independent operating site units are very few, so outside the chain is not good to do, I think, this is not the result of innovation, in fact, the site's outside the chain, should pay more attention to pluralism, the use of high-quality diversification, often can get very good optimization effect, the author through a large number of soft text plus anchor text outside the chain, Not only promoted the Word-of-mouth Mall's reputation and brand effects, but also improve the site's optimization effect!

The above four points is the author in the optimization of the website of the consumer mall some experience, in fact, the customer shop website is the service, belong to the tertiary industry, if the service is not in place, the user experience is not in place, it is difficult to obtain the user's favor, and do SEO optimization, is to and whether the service level is improved or not, More is reflected in the details, so the details of SEO optimization, is that we have to master the optimization of the core content! The above content by the site included query http://i.zhihuiseo.com in Admin5, reproduced please keep the URL, thank you!