Optimize Web sites for search results pages (SERPS)

Previously talked about the Google search results page, but also Google, Baidu and Bing search results page did some comparison. The following is the search results page for search engine how to optimize the site to some suggestions. There are two main suggestions, one is for the optimization of the page page, one is for the website construction Strategy optimization.

One, for the characteristics of the search results page to optimize the page page

1. Since the title of each search result page is the title tag (title tag) from the page. So the content of the page title is very important, we suggest,

---the title of the page to fully overview the content and theme of the page

---the title of the page to be refined (no more than 200 bytes, as is normally said)

---If the title of a Web page can contain keywords for user search, it can make users more sure of the search results

---for different Web pages, it is best to have the title related to the content of the page, rather than the entire site all pages are using the same title

---suggest that the title of the site be in the form of "Summary of Site Content-column name-site name (or company name)", because when the user browses to the search results page, the first thing to see is the title associated with his search, not the other content.

If you do this, you can dramatically increase the click-through rate on the search results page.

2. Because if Google does not find satisfactory text in the visible content of the page, it will display the text in the description tag (description meta tag) on the search results page.

---therefore, it is very important to describe the label, because a good web page description can increase the chance for users to click.

---Description tag is not necessarily a part of the page text, but should be able to summarize the content of the page text, if you have time, you can organize this text well.

3. Before we talked about the rich page of the Valley song summary and Baidu's search open platform, if your Web page has address, stock code, comments or scoring votes and other information, you should be as far as possible reference to the search engine of these agreements, good use and organization-related information, Because the search results page, the search engine may display these content, and rich search results content can give users more choices and trust.

4. At the same time, given that the content of the search results page is becoming richer, and some search engines have begun to display thumbnails of important images in the Web pages in search results,

---the right map to the Web page is also a good habit to enrich search results.

---at the same time, it is necessary to describe and optimize the pictures in the Web page.

5. In Google's new features of the forum search and Google's search options for blogs, forums, and reviews , we mentioned that Google and Baidu can identify and display anchor tags in certain pages, so if you have similar anchor tags in your web page, should be well described.

Some suggestions on website construction for the characteristics of search results page

1. Because the search results page will be more and more collections of search engine search results, so the other types of media optimization is also indispensable work. For example, pictures, videos, news and so on. At the same time should pay attention to rich media search results in the search results page of the proportion may be more and more, so, if there are conditions, should consider the construction and promotion of video.

2. For the search results page is a collection of search results for various types of search products, so as far as possible in the search engine products to register and establish the content associated with the site, such as for foreign trade companies, can be in Google Local,google Merchant to establish and company-related content. If it is a Web site, then you may need to know in Baidu, Google questions and answers in the appropriate promotion.

3. Analysis:which Factors to Take in Google Serps? Also mentioned some analysis of the serp point of entry, although she may not say the full and accurate, but still listed below for your reference, may be able to provide some inspiration:

---The average pagerank of SERP page pages

---average reverse link number

---average domain strength (domain name age, reverse link, etc.)

---freshness and frequency of query results

---bias in search results: information, trading, or navigation?

---the evaluation of brand strength

---Observations of search keywords in search results titles, profiles, and URLs